The future of television.

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TV is a major part of our lives. We gather together around our big
screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now.
It all starts by recognizing that apps are the future of television. Netflix,1 CraveTV,2 shomi,3 iTunes—apps are quickly
becoming how we watch today. The new Apple TV is
built around this vision—with a new operating system called tvOS, innovative ways to 
connect with your screen and a smart use of Siri to search for something to watch.
This is the new Apple TV. This is where television is headed.

It's all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers,
you already use apps such as Netflix, YouTube and iTunes to watch TV shows. And that’s
exactly where TV in the living room is headed. Apps have liberated television. They allow
you to make individual choices about what you want to watch. And when and where you 
want to watch it. With the new Apple TV and its powerful new tvOS, developers are
creating experiences that will change what you expect from your big screen,
 making your TV feel as personal as your iPhone or iPad.

Entertainment

iTunes movies and TV shows. Crackle4 and 
Netflix. CraveTV and shomi. Qello5 and Vevo.
Live sports6 and news. And so much more. If it’s 
worth watching, there’s definitely an app for that.

“What are some popular
new releases?”
“Play Metal Morph”

Games and More

The App Store is coming to your TV. You can
expect big, exciting games. Imagine apps that 
turn your living room into a fitness studio or
a classroom. Or multiperson experiences that
redefine family game night. It’s exciting to
imagine where developers will take this.

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest
technologies have focused on the small screens that fit in our pockets or that we
carry in our hands. But it’s time our big screens share in that technology and
get an equally innovative experience. With the new Apple TV and tvOS, a redesigned
interface and the Siri Remote, there’s never been a better time to be a TV.

New Interface

Your TV screen is all the way across the room.
That’s why the experience of using Apple TV is
designed to let you feel like you’re interacting
directly with your TV, not separated from it.

“Show me some
action movies”

Siri Remote

With all these new apps on your TV, what’s the
best way to find something to watch? Just ask
Siri. With the Siri Remote, you tell your TV exactly
what you want to watch. Or ask Siri to give you a
few options, like “Find me some funny TV shows.”
Siri automatically searches across popular services
like iTunes, so you don’t have to dig through
each app individually. You can even ask Siri to
launch a specific app. The Siri Remote takes
the work out of watching TV.

Touch Surface

Touch forever changed how we interact with
our phones. Now it comes to the remote. Use
your thumb on the Touch surface of the Siri
Remote to scroll, select and navigate your
TV screen effortlessly.

the new apple tv

Siri Remote with Touch surface, apps and games,
and a completely new experience.

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1. Selected titles now available on Netflix®. Netflix subscription required.
2. CraveTVTM subscription available through participating TV service providers.
3. shomiTM subscription required.
4. Rated 17+ as some content is rated for mature audiences.
5. Subscription may be required to access some content.
6. Live sports subject to blackouts.
Subscription may be required to access some content.
Some applications are not available in all areas. Application availability is subject to change.
Siri for tvOS currently in English only. Internet access required. Service and feature names are trademarks of their respective owners.
Available on iTunes. Title availability is subject to change.

Lucy is available on iTunes. Lucy © 2014 Universal Studios. All rights reserved. San Andreas will be available on iTunes beginning September 22, 2015. San Andreas © 2015 Warner Bros. Entertainment Inc., Village Roadshow Films (BVI) Limited, and RatPac-Dune Entertainment LLC. All rights reserved. Outlander © 2014 Sony Pictures Television Inc. All rights reserved.  Star Wars Rebels is available on iTunes. Star Wars Rebels © and TM 2013 Lucasfilm Ltd. All rights reserved. The Blacklist is available on iTunes. The Blacklist © 2013, 2014 Sony Pictures Television Inc. and Open 4 Business Productions LLC. All rights reserved. Blackhat is available on iTunes. Blackhat © 2015 Universal Studios. All rights reserved.  The Astronaut Wives Club is available on iTunes. Scorpion is available on iTunes.Scorpion © CBS Corp. 2014. Black-ish is available on iTunes. Unbroken is available on iTunes. Unbroken © 2014 Universal Studios. All rights reserved. Sofia is available on iTunes. Sofia © Disney Enterprises, Inc.  Being Evel is available on iTunes. Being Evel © 2015 Being Evel, LLC. All rights reserved. The Flash is available on iTunes. Mad Max: Fury Road is available on iTunes. Mad Max: Fury Road © 2015 Warner Bros. Feature Productions Pty Limited. All rights reserved. Mad Men is available on iTunes. Mad Men® TM © 2014 Lions Gate Entertainment Inc. All rights reserved.  Grey’s Anatomy is available on iTunes. The Big Bang Theory is available on iTunes. The Big Bang Theory and all related characters and elements are trademarks of © Warner Bros. Entertainment Inc. All rights reserved.

TM and © 2015 Apple Inc. All rights reserved.