It started with a desire to make great quality audio products that looked as good as they sounded. Beats by Dr. Dre got into the personal audio game back in 2006 when rapper/producer Dr. Dre partnered with film and record producer Jimmy Iovine.
The duo helped steer the Beats brand into making headphones, earphones and speakers, bringing the concept of premium sound entertainment to a younger generation of music lovers.
The headphones, available at Best Buy Canada can be easily distinguished in a crowd by their bold lower case 'b' on each earpiece.
The brand’s continued success can be credited to its bold and colourful looks, and numerous celebrity endorsers, but it's the energy, emotion and excitement of great sound that keeps music lovers worldwide coming back to Beats headphones.
Since the original launch, Beats by Dr. Dre has expanded its line of personal audio to include various over and on-ear models, as well as in-ear, sports headphones and speakers like the distinctive Pill portable Wi-Fi speaker. The brand's enormous success and popularity led to Beats being acquired by Apple Inc. in July 2014.