What’s the deal with Eckō Unltd? Isn’t it a designer clothing brand, an urban lifestyle fashion label associated with hip-hop, skateboards and extreme sports? Yes it is. But it’s also a lot more. Founded by Marc Eckō in 1993, the company was launched with “a dream, a few blank T-shirts and a couple cans of spray paint.” Since those humble beginnings, Eckō Unltd has branched out to become involved in the music industry (designer of the logo for Sony’s Epic Street label), movies (clothing designer for Jurassic Park 2: The Lost World), video games, magazine publishing, TV and even mixed martial arts. Given Eckō Unltd’s association with just about every part of youth culture, it’s probably not a shock to learn the same company behind rapper 50-Cent’s G-Unit clothing also has its own line of consumer electronics. You can find a wide range of Eckō Unltd audio products at Best Buy, including the headphones and portable wireless speaker (shaped like spray paint can, naturally) I just wrapped up testing. If you haven't heard of Eckō Unltd, here's what you can expect.