Into every generation, a slayer is-- oh wait, no, wrong voiceover.
Into every season, a trend is born. For spring, it’s pastels; for autumn, it’s vampy lips; for the holidays, it’s gold everything. And for the summer? For the summer, it’s all about a light base (no one wants to wear full-coverage foundation in 30 degree heat) and bright pops of colour, paired with long-wearing formulas and ample waterproofing.
The thing about summer trends is, well, they’re made to be comfortable. They’re made, unlike the fall smokey eye or the winter red lip, to be lived in.