Skip Navigation LinksHome : Shop by Brands EA : Fitbit Brand Store

Fitbit Wireless Activity Trackers

Fitbit Flex

Shop all Fitbit Products

Meet the Fitbit Family

Meet the Fitbit Family

The Fitbit family motivates you to stay active, live better, and reach your goals. Meet the Fitbit Flex, One, Zip, and Aria.

Read More >

Fitbit

Make fitness a part of your everyday lifestyle

Fitbit activity trackers and WiFi Smart Scale record, analyze and wirelessly sync your health stats so you are able to stay active and motivated to reach your wellness goals. Get moving, manage weight, eat and sleep better with the Fitbit family of products helping you achieve all the small daily lifestyle changes that can result in big lifetime health improvements.

Wear it 24/7

During the day, the Fitbit One and Fitbit Flex track steps taken, distance travelled, and calories burned. At night, they monitor the length and quality of your sleep cycles before waking you naturally with a gentle vibrating alarm. Fitbit’s Zip wireless activity tracker fits into your pocket or clips conveniently and securely to your clothing, keeping your hands free while you work and play. When you get home, jump on the Fitbit Aria Scale to see your updated weight, BMI and body fat percentage recorded in your private personalized profile.

Set goals, view progress and earn badges

Fitbit activity trackers and smart scale sync automatically to computers, iPhones, and select Android devices so you can easily view fitness and calorie progress on your personalized Fitbit dashboard. Earn milestone badges and compete with friends to reach goals throughout the day. Achieving health and wellness objectives is easy with Fitbit helping you stay active and on target by encouraging you to have fun, feel empowered, and stay connected along the way.

More to explore
  • Back to School Shop Now >
  • 4 Days of Savings Shop Now >
  • Luggage Shop Now >