Sony Alpha NEX-5R Goes Wireless - Best Buy Canada

November 22, 2012
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MAKE YOUR PHOTOS BETTER
WITH THE SONY ALPHA NEX-5R

The Sony Alpha NEX-5R compact system camera is a refinement of the award-winning NEX Alpha line of cameras. With an outstanding sensor, a flexible lens selection, and sophisticated auto and manual controls, your creativity will be unleashed and your photos will look great. With Wi-Fi capabilities and downloadable apps, you’ll be able to share pictures and unlock new features for years to come.

At just half the size of a DSLR, the NEX-5R comes loaded with powerful features that are simple enough for everyone to use. A fast Hybrid AF and smart tracking respond in an instant so you always get crystal-clear shots and Full HD videos, while a Photo Creativity function lets you add a unique touch like a defocused background.

When you’re ready to share, built-in Wi-Fi lets you instantly upload your favourite moments. You can also download the PlayMemories Camera app and install new camera functions for endless creative possibilities.

The Sony Alpha NEX-5R compact system camera is like having a DSLR and...
HIGH-SPEED OPERATION IN AN INSTANT

HIGH-SPEED OPERATION
IN AN INSTANT

Life moves pretty fast, and if you – or your camera – aren’t ready then you’re sure to miss those unforgettable shots. The Alpha NEX-5R interchangeable lens camera comes equipped with Sony’s advanced Fast Hybrid AF so you’re able to capture fast-moving subjects with crystal-clear results.

Standard autofocus systems will sometimes focus on a high-contrast background, so your subject might appear blurry against a clear and vibrant backdrop. The Fast Hybrid AF combines two technologies: Contrast-Detection Autofocus and Phase Detection Autofocus so it’s designed to keep your subject constantly in focus. The result is crisp and clear shots that will make you look like a pro.

ADVANCED CONTROL TAKES YOUR CREATIVITY TO THE NEXT LEVEL

ADVANCED CONTROL
TAKES YOUR CREATIVITY TO THE NEXT LEVEL

The Sony Alpha NEX-5R interchangeable lens camera comes loaded with DSLR-style features, but it’s a camera that both beginners and pros will love. The 16.1MP Exmor sensor is the same one that Sony uses in their DSLR cameras, so you can be sure to capture beautiful shots in every lighting situation. Tracking Focus will closely follow your subject even if they turn away from the camera, while the Auto Portrait Framing feature gives you perfectly composed portrait shots.

Tilt the 3” LCD touch screen up to 180 degrees to snap self-portraits or capture hard-to-get shots. When you’re done, the Photo Creativity touch interface helps you
get really creative with a selection of DSLR-style imaging that you can play with right on the screen.
You can defocus the background, add fun picture effects, or adjust the brightness, colour, and vividness of every shot.

SHOOT AND SHARE INSTANTLY WITH BUILT-IN WI-FI

SHOOT AND SHARE INSTANTLY
WITH BUILT-IN WI-FI

Wherever there’s a wireless network available, your Sony Alpha NEX-5R compact system camera will give you the power to shoot and share every moment instantly. Built-in Wi-Fi makes it a cinch to transfer photos and Full HD videos right to your smartphone or tablet with the PlayMemories mobile app. You can also send and save them to your PC, or enjoy everything on your compatible television screen.

PlayMemories camera apps also give you the freedom to wirelessly download new camera functions for your Sony Alpha NEX-5R. From photo retouching and picture effects to bracketing, you’ll be able to customize your camera for endless creative possibilities. There’s even a Smart Remote Control app that lets you use your smartphone to snap shots.

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