In 2007, Best Buy Canada announced that it would be opening Best Buy Mobiles stores across Canada. These stores sell mobile phones, plans, accessories and related items — a unique format for Best Buy. The first stores opened in shopping centers in the Greater Toronto Area.
Best Buy Mobile is managed from the company's headquarters in Burnaby, British Columbia. The store concept harnesses the iconic power of the Best Buy brand that Canadians have grown to trust, by delivering on the following guiding principles:
Best Buy Mobile expansion plans also include upgrading the mobile sections of select Best Buy stores across Canada for the Best Buy Mobile "store-within-a-store" concept. This section within Best Buy Canada's current retail stores offers more selection, has dedicated team members, and a no pressure, non-commissioned sales environment.