See What's New.

Introducing the all-new Fitbit Ionic™, Fitbit Flyer™, and Fitbit Aria 2™.

Watches

Elevate your workouts with guidance and coaching you need to be your best.

Heart Rate Wristbands

Use heart rate tracking to push
your fitness further.

Wristbands & Clips

Stay movitaved all day with these easy-to-use, stylish and discreet activity trackers.

Compare Fitbit Wristbands & Watches

See What's New

Fitbit Ionic™

Get a watch that gives you more with this motivating new timepiece packed with fitness guidance, health insights, music storage, apps, and more.

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Fitbit Flyer™

Hear what moves you with wireless fitness headphones that deliver premium sound in a comfortable, sweatproof, and secure design.

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Fitbit Aria 2™

Reach your goals with a sleek scale that measures weight, body fat, lean mass and BMI, tracks your trends, and syncs wirelessly to the Fitbit app.

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Watches

Fitbit Blaze™

Get fit in style with on-screen workouts, heart rate, smart notifications, guided breathing sessions, sleep stages & interchangeable bands and frames.

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Heart Rate Wristbands

Fitbit Charge 2™

Make every beat count with continuous heart rate, multi-sport modes, Connected GPS & guided beathing sessions, plus automatic tracking of your exercise and sleep stages.

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Fitbit Alta HR™

Move to the beat of you with a slim wristband that automatically tracks heart rate, exercise and sleep stages, displays smartphone notifications & sends Reminders to Move.

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Wristbands & Clips

Fitbit Flex 2™

This swimproof fitness wristband automatically tracks all-day activity, exercise and sleep, lights up with Reminders to Move & has a removable tracker that fits into bangles, bands or pendants.

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Fitbit Alta™

Make motivation your best accessory with automatic all-day activity, exercise and sleep tracking, interchangeable accessories, smart notifications & Reminders to Move.

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Find Your New
Training Partner

Fitbit Ionic™

$399.99
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Fitbit Blaze™

$249.99
Shop Now

Fitbit Charge 2™

$199.99
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Fitbit Altra HR™

$169.99
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Steps, Calories & Distance
Floors Climbed
Sleep Tracking &
Silent Alarm
SmartTrackTM
Reminders to Move
Water Resistant
Up To 50 Meters
Multi Sport Tracking
PurePulse® Heart Rate
Cardio Fitness Level
On-Screen Workouts
Built-In GPS
Connected GPS
Call & Text Notifications
and Calendar Alerts

Whether you want to use heart rate to take your fitness to the next level or just want to see how your steps add up each day, there’s a Fitbit tracker for your goals.

accessories

app & dashboard

Experience Fitbit.

When it comes to reaching your fitness goals, steps are just the beginning. Fitbit tracks every part of your day – including activity, exercise, food, weight and sleep – to help you find your fit, stay motivated, and see how small steps make a big impact.


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