What's New

Introducing the all-new Fitbit Charge 3.

Smartwatches

Use personalized guidance, insights, apps, music & more to help you run your day.

Trackers

Find your path to better health with fitness wristbands designed with your goals in mind.

Headphones & Scale

Get the extra motivation you need to stay on track.

Compare Fitbit Trackers & Smartwatches

Fitbit

What's new

Fitbit Charge 3

Make every beat better with 24/7 heart rate, 15+ exercise modes, smartphone notifications and 7 day battery life in this swimproof advanced fitness tracker.

Starting at:

$199.99
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Smartwatches

Fitbit Versa

Live your best life with 24/7 heart rate, personal guidance, phone-free music, apps and battery life of 4+ days on this health and fitness smartwatch.

Starting at:

$249.99
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Fitbit Ionic

Take your performance to the next level with real-tme pace and distance, on-screen workouts, phone-free music, payments and more on this GPS smartwatch.

Starting at:

$259.99
Save: $90
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Fitbit Ionic Adidas

Unlock your ambition with this special edition GPS smartwatch featuring a unique Adidas coaching experience, signature band, custom clock face and more.

Starting at:

$299.99
Save: $80
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Trackers

Fitbit Alta HR

Understand your fitness level, sleep quality and more—plus get smartphone notifications and reminders to move—with Fitbit's slimmest heart rate tracker.

Starting at:

$169.99
Shop now

Fitbit Alta™

Step out in style with automatic all-day activity, exercise and sleep tracking, interchageable accessories, smart notifications and reminders to move.

Starting at:

$79.99
Save: $50
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Fitbit Flex 2

Track your activity—including swims—with this ultra-slim wristband that works with bangle and pendant accessories and is wear resistant up to 50 meters.

Starting at:

$79.95
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Kids

Fitbit Ace

Make fitness fun for kids 8+ with a showerproof wristband that tracks steps, active minutes and sleep and rewards kids for hitting goals.

Starting at:

$79.99
Save: $50
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HEADPHONES AND SCALE

Fitbit Flyer

Stay motivated on the move with wireless fitness headphones that deliver premium sound in a comfortable, sweatproof and secure design.

Starting at:

$169.99
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Fitbit Aria 2

See a more complete picture of your health with a scale that measures weight, body fat, lean mass and BMI, tracks weight trends and syncs to the Fitbit app.

Starting at:

$169.99
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Fitbit Product Comparison

Fitbit Ionic™

Starting at

$259.99
Save: $90
Shop Now

Fitbit Versa™

Starting at

$249.99
Shop Now

Fitbit Charge 3™

Starting at

$199.99
Shop Now

Fitbit Alta HR™

Starting at

$169.99
Shop Now
Steps, Calories & Distance
Sleep Tracking & Silent Alarm
Call & Text Notifications and Calendar Alerts
SmartTrack™ Auto Exercise Recognition
24/7 Heart Rate Tracking
Cardio Fitness Level
Water Resistant Up To 50 Meters
Female Health Tracking
Makes Payments*
Popular Apps
Multi Sport Exercise Tracking
Personalized On-Screen Coaching
Connected GPS
Built-In GPS

*For Versa and Charge 3, only available on Special Edition products.

Experience Fitbit

When it comes to reaching your health & fitness goals, steps are just the beginning. Firbit tracks every part of your day—including activity, exercise, food, weight and sleep—to help you find your fit, stay motivated and see how small steps can make a big impact.


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