Black Friday SALE
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Discover Great Gift Ideas
Find the perfect presents for everyone on your list.
For the Chef
For the Gamer
For New Parents
Family Fun Gift Ideas
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Gifts for Secret Santa
Google Pixel 3
Google Chromebook starting at $199.99
Wrap up the gift of special memories
Capture and share precious moments with Instax cameras and photo printers.
GET THE BEST VIEWANYWHERE IN A ROOM
Let your imagination soar
Beats Studio3 Wireless. Beats Skyline Collection.
Elevate every step of your journey
GIFT A SMARTER HOME
GIVE A GIFT THAT'S OUT OF THIS GALAXY
OVER 7,000 MUSICAL INSTRUMENTS AVAILABLE ONLINE
Pokémon Let's Go
Major Appliance Help Hub
Everything you need to know about the appliance experience
All the essentials to get you and your baby started right
SAVE BIG ON TOP LUGGAGE BRANDS
The Bed-in-a-Box collection that ships in a click. Koala makes getting a great new bed as easy as 1, 2, 3.
Gift this season's most magical toys
Thousands of brands you know and trust.
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Bonus pages of DEALS you won't find in print!
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STARTS NOV. 23 AT 12:01AM ET
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GEEK SQUAD HOME MEMBERSHIP
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Get select Black Friday DEALS today!
Introducing the all-new Fitbit Charge 3.
Use personalized guidance, insights, apps, music & more to help you run your day.
Find your path to better health with fitness wristbands designed with your goals in mind.
Get the extra motivation you need to stay on track.
Make every beat better with 24/7 heart rate, 15+ exercise modes, smartphone notifications and 7 day battery life in this swimproof advanced fitness tracker.
Live your best life with 24/7 heart rate, personal guidance, phone-free music, apps and battery life of 4+ days on this health and fitness smartwatch.
Take your performance to the next level with real-tme pace and distance, on-screen workouts, phone-free music, payments and more on this GPS smartwatch.
Unlock your ambition with this special edition GPS smartwatch featuring a unique Adidas coaching experience, signature band, custom clock face and more.
Reach your goals & run your life.
Fitbit OS for smartwatches brings new apps, clock faces, notifications, music and more directly to your wrist.
Understand your fitness level, sleep quality and more—plus get smartphone notifications and reminders to move—with Fitbit's slimmest heart rate tracker.
Step out in style with automatic all-day activity, exercise and sleep tracking, interchageable accessories, smart notifications and reminders to move.
Track your activity—including swims—with this ultra-slim wristband that works with bangle and pendant accessories and is wear resistant up to 50 meters.
Make fitness fun for kids 8+ with a showerproof wristband that tracks steps, active minutes and sleep and rewards kids for hitting goals.
Stay motivated on the move with wireless fitness headphones that deliver premium sound in a comfortable, sweatproof and secure design.
See a more complete picture of your health with a scale that measures weight, body fat, lean mass and BMI, tracks weight trends and syncs to the Fitbit app.
Find the tools you need to get active, set health goals, track female health and connect with friends and family in the Fitbit app. Available free on 200+ iOS, Android and Windows devices.
*For Versa and Charge 3, only available on Special Edition products.
When it comes to reaching your health & fitness goals, steps are just the beginning. Firbit tracks every part of your day—including activity, exercise, food, weight and sleep—to help you find your fit, stay motivated and see how small steps can make a big impact.
An in-depth look at Fitbit featured products.
Read our blogs on Fitbit products, the latest tech toys and new technologies!
By Ted Kritsonis
By Lindsey Reed
By Shelly Wutke
More to Explore
Black Friday prices ON NOW in major appliances with FREE delivery on a huge selection
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TAKE A SNEAK PEEK at our Black Friday flyer
Find the perfect presents for everyone on your list in our holiday gift guide.