See What's New.

Introducing the all-new Fitbit Ionic™, Fitbit Flyer™, and Fitbit Aria 2™.

Redefine your fitness goals.

Make the most of your workouts
and track your active lifestyle
with our smart watch and
stylish wristbands.

Simple ways to track your day.

Turn everyday life into a path to fitness with these simple-to-use, secure and discreet activity trackers.

Smarter scale. Better results.

See the numbers you need to take control of your fitness and get results that last.

Accessories for every occasion.

Take your tracker from work to workout and beyond with stylish accessories in metal, leather, and more.

Meet the ultimate fitness app.

The Fitbit app has a purpose for
every part of your day.

Experience Fitbit.

When it comes to reaching your fitness goals, steps are just the beginning. Fitbit tracks every part of your day – including activity, exercise, food, weight and sleep – to help you find your fit, stay motivated, and see how small steps make a big impact.

See What's New

Fitbit Ionic™

Get a watch that gives you more with this motivating new timepiece packed with fitness guidance, health insights, music storage, apps, and more.

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Fitbit Flyer™

Hear what moves you with wireless fitness headphones that deliver premium sound in a comfortable, sweatproof, and secure design.

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Fitbit Aria 2™

Reach your goals with a sleek scale that measures weight, body fat, lean mass and BMI, tracks your trends, and syncs wirelessly to the Fitbit app.

Coming Soon

Fitbit Alta HRTM Heart Rate + Fitness Wristband

Get motivated to reach your health goals in style. PurePulse® heart rate lets you optimize workouts and gain insight into your sleep. Plus track all-day activity, get Reminders to Move, smartphone notifications and customize your tracker with interchangeable bands.

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Fitbit Charge 2TM Heart Rate + Fitness Wristband

Make every beat count with continuous heart rate, multi­sport modes, Connected GPS, SmartTrackTM auto activity recognition and sleep tracking, smartphone notifications and guided breathing sessions.

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Fitbit Flex 2TM Fitness Wristband

Go where life takes you with a swim­-proof fitness wristband that tracks all­day activity, exercise and sleep, lights up for smartphone notifications and Reminders to Move, and has a removable tracker that fits into bangles, bands or pendants.

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Redefine your fitness goals.

Fitbit Alta® Fitness Wristband

Make motivation your best accessory with all­day activity, SmartTrackTM auto exercise recognition, auto sleep tracking, Reminders to Move, smartphone notifications and interchangeable bands.

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Fitbit Blaze Smart Fitness Watch

Get fit in style with on­screen workouts, continuous heart rate, multi­sport tracking, SmartTrackTM auto activity recognition, Connected GPS, all­day activity, smartphone and app notifications, and interchangeable bands and frames.

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Fitbit SurgeTM Fitness Super Watch

Train smarter and go farther with built­in GPS, continuous heart rate, multi­sport tracking, SmartTrackTMauto activity recognition, all­day activity, smartphone notifications, music control and more.

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See your results. Stay on track.

Fitbit ZipTM Activity Tracker

Enjoy a tracker that hides while you seek with a fun, simple clip that tracks steps, distance and calories burned.


Fitbit OneTM Activity + Sleep Tracker

Record your day discreetly with a powerful clip that tracks steps, distance, calories burned, floors climbed and sleep.

Find Your New
Training Partner
Fitbit Flex 2TM
Fitbit AltaTM
Fitbit Alta HRTM
Fitbit Charge 2TM
Fitbit BlazeTM
Steps, Calories & Distance
Floors Climbed
Sleep Tracking & Silent Alarm
Reminders to Move
Hourly Activity & Stationary Time
Multi Sport Modes
PurePulse® Heart Rate
On-Screen Workouts
Call & Text Notifications
Music Control
Interchangeable Accessories

Whether you want to use heart rate to take your fitness to the next level or just want to see how your steps add up each day, there’s a Fitbit tracker for your goals.

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