TVs can now provide a better picture thanks to OLED technology. Truer blacks, brighter brights

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In just a generation or two, we've gone from less than a handful of channels, to hundreds, and from a grainy black and white image to 4K Ultra HD resolution. TV technology is taking another step forward with OLED. OLED allows pinpoint control over the pixels that make up your screen, meaning they can be controlled individually. The result is blacker blacks and brighter whites for a super-sharp contrast ratio, and overall a more realistic image on your screen.

Read on for more information about OLED TVs and how to choose one that's right for you.

What is an OLED TV?

OLED is a new type of TV display technology. The acronym stands for Organic Light Emitting Diode. These TVs use organic compounds like carbon that produce their own light so they don't rely on external sources (like a backlight) for their ability to light up. In an OLED TV, thin flexible sheets of an organic electroluminescent material produce the sharp and detailed video picture.

What will I see in a new OLED TV?

On the outside, OLED TVs are very thin and ultra light. Some aren't much wider than your finger. When it comes to the picture, expect blacker blacks and brighter brights, because every pixel can be turned off or on individually. This means you'll get outstanding contrast and more realism and light variety in the picture, because OLED adjusts light exposure in images to more accurately reflect the wide spectrum of colour processed by the human eye.

What's the difference between OLED and LED or LCD displays?

In a word; backlight. OLED TVs have pixels that are able to produce their own light, while traditional LED TVs use tiny Light Emitting Diodes to spread light across the back of a screen. With OLED there's more control over individual pixels, so rather than large swaths of black or bright areas on the screen, these areas can be fine tuned, providing a more realistic image.

OLED TVs can also have HDR or High Dynamic Range colour support, which helps reproduce colours accurately on screen. Plus 4K Ultra HD resolution also pairs well with this technology for the most complete, detailed, and realistic video ever.

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