New MacBook Pro

MacBook Pro

Hello, Apple Intelligence.

Get the new MacBook Pro (M4) for as low as $1,499.99¹ with qualifying trade-in²-³.

In-store only. Terms and conditions apply. Apple Intelligence coming December 2024.

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A New Era of Performance: M4, M4 Pro, and M4 Max

The latest MacBook Pro introduces Apple’s M4 family—M4, M4 Pro, and M4 Max—delivering significant performance improvements, enhanced AI, and industry-leading energy efficiency. This new lineup offers next-generation power tailored for creators, students, and professionals who need speed, reliability, and versatility for demanding tasks. Building upon innovations from the previous M3 series, the M4 chips further reduce size while increasing performance, making the MacBook Pro a leader in mobile computing.

M4 Family: Power and Efficiency Redefined

The M4 chips continue Apple's evolution in silicon development. With ARM-based architecture and cutting-edge fabrication, the new processors boost speeds and offer more efficiency than their predecessors.

  • M4 chip: Great for everyday multitasking, ideal for students and light professional use.
  • M4 Pro and M4 Max: Optimized for intensive workloads, providing faster video rendering, seamless coding, and high-end 3D applications.

Each chip variant is integrated with Apple Intelligence, which enhances AI-powered tasks like voice recognition and facial authentication while keeping operations secure and private on-device. These innovations help professionals and creatives focus on what matters most—without any interruptions.

What Do You Get with the New MacBook Pro?

Intelligent Performance with Apple Intelligence

Thanks to Apple Intelligence, the new MacBook Pro enhances workflows through faster neural engines and AI-based tools. Users will experience more responsive voice commands, improved app recommendations, and optimized media editing. Apple’s on-device machine learning capabilities ensure these features work securely without compromising privacy.

The MacBook Pro also excels in gaming, with support for hardware-accelerated ray tracing and dynamic caching, ensuring top-tier performance for the most visually demanding games and creative software.

Unmatched Visuals with the Nano-Texture Display

The nano-texture display on the MacBook Pro improves visibility by reducing glare in different lighting conditions, ensuring clear visuals whether you're working indoors or outside. Its Liquid Retina XDR technology enhances colour depth, delivering true blacks, vibrant hues, and high contrast for a captivating experience. ProMotion technology ensures a smooth 120Hz refresh rate, providing fluid interactions and immersive gaming. These displays are available in both 14-inch and 16-inch sizes, allowing you to choose the model that best suits your preferred size and portability needs.

Thunderbolt 5 and MagSafe: Seamless Connectivity

Connectivity is faster and more reliable than ever with Thunderbolt 5 on the higher-end models, enabling ultra-fast data transfers and support for multiple external displays—perfect for creative professionals. MagSafe provides fast, efficient charging through a secure magnetic connection. Additionally, the MacBook Pro offers a variety of ports, including HDMI, an SDXC card slot, and USB-C options, giving you the flexibility to connect all your essential devices seamlessly.

New 12MP Center Stage Camera

The new MacBook Pro’s 12MP Center Stage camera ensures you stay perfectly framed during video calls, automatically adjusting as you move. Ideal for virtual meetings and online classes, it delivers clear visuals with smooth tracking, adding a professional touch to every interaction.

Battery Life That Keeps Up with Your Day

The new MacBook Pro delivers up to 24 hours of battery life on a single charge, surpassing the previous generation’s efficiency. The improved design ensures that both M4 Pro and M4 Max models maintain excellent battery performance, even under heavy workloads. This makes it a go-to device for professionals on the move who need long-lasting power without interruptions.

Key Differences from the M3 Series

The M4 chips offer better energy efficiency, faster AI performance, and Thunderbolt 5 support, along with a nano-texture display for improved visibility. While the M3 chips previously set new standards with 3nm architecture and advanced GPU features, the M4 series builds on this by offering:

  • Greater speed and energy efficiency, delivering better multitasking with less power consumption.
  • Improved AI performance with faster neural engines, enabling smoother on-device machine learning applications.
  • Thunderbolt 5 ports, ensuring faster connections for peripherals and high-bandwidth external displays.

These improvements make the MacBook Pro with M4 the ultimate choice for users who need reliable performance. Explore the MacBook Pro with M4 chip and experience unmatched performance for creative, professional, and gaming needs. Order yours today!