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    A colourful way to get things done

    Colouring your production

    This iMac sports a new look from the inside and out. It comes in an array of colours: green, yellow, orange, pink, purple, blue, and silver. That includes new accessories that match those colours, with a Magic Keyboard, Magic Mouse and Magic Trackpad made to fit right in, both visually and functionally.

    The new Magic Keyboard has Touch ID, marking the first time the iMac offers Apple’s biometric security. Use your fingerprint to sign in, make a payment or switch profiles with the same ease and end-to-end security encryption you would expect on any Apple product.

    The 24-inch 4.5K Retina display looks vibrant, and is surrounded by thinner bezels, and a frame that measures only 11.3mm thick. It’s so thin, you can almost carry it with you, if you ever needed to.

    The first iMac with Apple’s new M1 chip

    Apple has brought its new M1 chip to the iMac for the first time, marking a big change in the processing power and potential of the company’s desktop computer. The M1 CPU is not only the first from Apple, but also the first ARM-based system on a chip (SoC) that runs on the iMac.

    This brings in the same type of processor found in the Mac Mini, which was released previously sporting the M1 as well. The ARM architecture is the same found in the iPad and iPhone, except that it integrates various components, like the GPU, Neural Engine, I/O and others to make it run as smoothly as possible. The logic board and internal cooling has a reduced footprint that enables the display to be as thin as it is.

    Getting thin doesn’t mean losing power because the new iMac can deliver up to 85% faster CPU performance, plus double the GPU performance for the apps that need the boost most. That is enough to handle 4K or 8K video editing, RAW photo processing, app development, and so much more. All of which you can do in a fraction of the time it used to take on older iMacs.

    New looks, new sound

    Video calls get clearer, thanks to the new 1080p FaceTime HD camera, which also gets a visual boost from the M1 chip’s image signal processor. With better clarity and visibility, even in lower-light settings, video calls and conferences will always look more professional. The other way to ensure that was to improve the microphones, and the new iMac features a three-microphone array with beamforming and noise reduction to maintain a higher degree of clarity.

    The new iMac also comes with all-new speakers, with two force-cancelling woofers complementing high-end tweeters and drivers to make up a six-speaker sound system that is the best you will find on a Mac. Bass, treble and mid-range tones come through with great clarity and depth. Dolby Atmos support only serves to improve how good a great movie or show will sound on this gorgeous display.

    A workhorse ready to start

    The new iMac comes with four USB-C ports in the back. Two of them are Thunderbolt for really fast data transfers, including support for an extra monitor, should your work setup need an additional screen to look at. The other two ports are standard USB-C, great for connecting extra storage, memory cards, and much more. The Ethernet port is now built into the power adapter, allowing you to connect to your router with a wired connection when it suits you.

    More of the most popular third-party apps now support Apple’s M1 chip, bridging the gap over to the new ARM architecture. That will ensure you can still get things done. Whether it’s Adobe Photoshop, Microsoft Office, DaVinci Resolve, Quicken, or Slack, the process should feel faster and smoother throughout.

    A colourful way to get things done

    Colouring your production

    This iMac sports a new look from the inside and out. It comes in an array of colours: green, yellow, orange, pink, purple, blue, and silver. That includes new accessories that match those colours, with a Magic Keyboard, Magic Mouse and Magic Trackpad made to fit right in, both visually and functionally.

    The new Magic Keyboard has Touch ID, marking the first time the iMac offers Apple’s biometric security. Use your fingerprint to sign in, make a payment or switch profiles with the same ease and end-to-end security encryption you would expect on any Apple product.

    The 24-inch 4.5K Retina display looks vibrant, and is surrounded by thinner bezels, and a frame that measures only 11.3mm thick. It’s so thin, you can almost carry it with you, if you ever needed to.

    The first iMac with Apple’s new M1 chip

    Apple has brought its new M1 chip to the iMac for the first time, marking a big change in the processing power and potential of the company’s desktop computer. The M1 CPU is not only the first from Apple, but also the first ARM-based system on a chip (SoC) that runs on the iMac.

    This brings in the same type of processor found in the Mac Mini, which was released previously sporting the M1 as well. The ARM architecture is the same found in the iPad and iPhone, except that it integrates various components, like the GPU, Neural Engine, I/O and others to make it run as smoothly as possible. The logic board and internal cooling has a reduced footprint that enables the display to be as thin as it is.

    Getting thin doesn’t mean losing power because the new iMac can deliver up to 85% faster CPU performance, plus double the GPU performance for the apps that need the boost most. That is enough to handle 4K or 8K video editing, RAW photo processing, app development, and so much more. All of which you can do in a fraction of the time it used to take on older iMacs.

    New looks, new sound

    Video calls get clearer, thanks to the new 1080p FaceTime HD camera, which also gets a visual boost from the M1 chip’s image signal processor. With better clarity and visibility, even in lower-light settings, video calls and conferences will always look more professional. The other way to ensure that was to improve the microphones, and the new iMac features a three-microphone array with beamforming and noise reduction to maintain a higher degree of clarity.

    The new iMac also comes with all-new speakers, with two force-cancelling woofers complementing high-end tweeters and drivers to make up a six-speaker sound system that is the best you will find on a Mac. Bass, treble and mid-range tones come through with great clarity and depth. Dolby Atmos support only serves to improve how good a great movie or show will sound on this gorgeous display.

    A workhorse ready to start

    The new iMac comes with four USB-C ports in the back. Two of them are Thunderbolt for really fast data transfers, including support for an extra monitor, should your work setup need an additional screen to look at. The other two ports are standard USB-C, great for connecting extra storage, memory cards, and much more. The Ethernet port is now built into the power adapter, allowing you to connect to your router with a wired connection when it suits you.

    More of the most popular third-party apps now support Apple’s M1 chip, bridging the gap over to the new ARM architecture. That will ensure you can still get things done. Whether it’s Adobe Photoshop, Microsoft Office, DaVinci Resolve, Quicken, or Slack, the process should feel faster and smoother throughout.