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Tech for Influencers

Influencer must-haves.
Find everything you need to share yourself, your passions, and your creations with the world.

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Great tech for budding influencers

What is an influencer?

Influencers are people who have amassed a large and loyal following of fans who trust their opinions and advice on a particular topic along with recommendations for related brands, products, and services. Influencers communicate with their followers in a variety of ways, building a reputation for being a trusted (and entertaining) source of information on their topic of interest.

You'll find them in all kinds of industries, from fashion influencers, to beauty influencers who deal in things like make-up tips, food, lifestyle, home, health, and fitness. Some have millions of followers, making them social media influencers as well, while others have a smaller number of followers in a very niche area.

Influencers can be previously unknown, young kids, knowledgeable adults, or even celebrities who have gained influencer status. And brands love to partner with them because, as per the name, they have tremendous influence on what their followers buy and the brands and products they trust.

What types of influencers are there?

There are several types of influencers. Bloggers produce text-based content online and are considered authorities on a specific topic or industry they write about. They develop an authentic relationship with fans and have the respect of their readers.

YouTubers or vloggers produce video content for fans, doing things like demonstrating make-up application techniques, playing video games, or even unboxing and playing with toys. They engage with their fan base through what can be considered their own web TV show "channel" to which fans can subscribe. And they post new content frequently to keep fans continuously engaged.

Then, there are podcasters who have an audio-based show, similar to a radio talk show, except it's distributed online and can be accessed on-demand through a website, podcast directory, or mobile app. They discuss their topic of expertise, might have knowledgeable guests on their show, and are trusted by listeners.

Most influencers also participate actively on social media, promoting their content and personal brands on a variety of social media sites.

What products are suitable for influencers?

Every influencer needs a great laptop for producing and/or uploading their content, whether it's text for a blog on a website, videos for YouTube, or audio podcasts. You'll also need sufficient bandwidth via home Wi-Fi or mobile wireless service, especially if you plan to stream live videos.

A good camera or video camera is necessary for videos, and even some podcasts are filmed so footage can be used to create promotional photos or vidcasts. Before posting a final masterpiece, you'll need proper photo/video editing software to put everything together.

Influencers can benefit from gear like an adjustable tabletop (or full-sized) tripod, microphone(s), and audio mixer. For those who shoot on the go footage, a Bluetooth or voice controllable selfie stick might come in handy as could a point-of-view (POV) camera like a GoPro. 

For an all-in-one solution, there are podcasting and vlogging kits ideal for influencers that include essentials like a portable mic, mini tripod for a smartphone, and audio mixing software app code.

Great tech for budding influencers

What is an influencer?

Influencers are people who have amassed a large and loyal following of fans who trust their opinions and advice on a particular topic along with recommendations for related brands, products, and services. Influencers communicate with their followers in a variety of ways, building a reputation for being a trusted (and entertaining) source of information on their topic of interest.

You'll find them in all kinds of industries, from fashion influencers, to beauty influencers who deal in things like make-up tips, food, lifestyle, home, health, and fitness. Some have millions of followers, making them social media influencers as well, while others have a smaller number of followers in a very niche area.

Influencers can be previously unknown, young kids, knowledgeable adults, or even celebrities who have gained influencer status. And brands love to partner with them because, as per the name, they have tremendous influence on what their followers buy and the brands and products they trust.

What types of influencers are there?

There are several types of influencers. Bloggers produce text-based content online and are considered authorities on a specific topic or industry they write about. They develop an authentic relationship with fans and have the respect of their readers.

YouTubers or vloggers produce video content for fans, doing things like demonstrating make-up application techniques, playing video games, or even unboxing and playing with toys. They engage with their fan base through what can be considered their own web TV show "channel" to which fans can subscribe. And they post new content frequently to keep fans continuously engaged.

Then, there are podcasters who have an audio-based show, similar to a radio talk show, except it's distributed online and can be accessed on-demand through a website, podcast directory, or mobile app. They discuss their topic of expertise, might have knowledgeable guests on their show, and are trusted by listeners.

Most influencers also participate actively on social media, promoting their content and personal brands on a variety of social media sites.

What products are suitable for influencers?

Every influencer needs a great laptop for producing and/or uploading their content, whether it's text for a blog on a website, videos for YouTube, or audio podcasts. You'll also need sufficient bandwidth via home Wi-Fi or mobile wireless service, especially if you plan to stream live videos.

A good camera or video camera is necessary for videos, and even some podcasts are filmed so footage can be used to create promotional photos or vidcasts. Before posting a final masterpiece, you'll need proper photo/video editing software to put everything together.

Influencers can benefit from gear like an adjustable tabletop (or full-sized) tripod, microphone(s), and audio mixer. For those who shoot on the go footage, a Bluetooth or voice controllable selfie stick might come in handy as could a point-of-view (POV) camera like a GoPro. 

For an all-in-one solution, there are podcasting and vlogging kits ideal for influencers that include essentials like a portable mic, mini tripod for a smartphone, and audio mixing software app code.