Dyson Pure Cool HEPA Air Purifier & Fan (Tower) - Iron/Blue

Model Number: 310125-01
Web Code: 12381106


The Dyson Pure Cool Tower HEPA Air Purifier & Fan automatically cleans a whole room by capturing 99.97% of allergens and pollutants as small as 0.3 microns. Ten fan speed settings help you stay as cool while Air Multiplier technology delivers more than 361 litres per second of airflow. Connect to the Dyson Link up for live updates on your air quality.


Dyson Pure Cool HEPA Air Purifier & Fan (Tower) - Iron/Blue
Dyson Pure Cool HEPA Air Purifier & Fan (Tower) - White/Silver
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  • Pollutants are sensed and detected automatically in real time
  • Sends reports to your Dyson Link app (download required, standard data and messaging rates may apply), so you're always in the know
  • Captures pollutants with 360-degree Sealed HEPA and activated carbon filters
  • Fully-sealed filter system combines an activated carbon filter to remove gases
  • Glass HEPA filter captures 99.97-percent of microscopic allergens and pollutants as small as 0.3 microns
  • Air Multiplier technology offers over 361 litres per second of powerful but smooth airflow to cool the whole room
  • 10 fan speed settings keep you comfortable
  • 45- to 350-degree oscillation
  • Draft-free backward airflow mode purifies without the draft
  • Features night mode and a sleep timer
  • Indicator light lets you know when the purifier is on
  • Easy-to-use controls and remote control for across-the-room convenience
  • Timer lets you turn off the fan after a set amount of time without having to stop what you're doing
  • Cord length: 184.7cm

Compatible filters

  • Dyson Replacement HEPA Filter for Pure Cool Air Purifier (969048-04)

The only purifying fan to clean a whole room properly

Dyson design purifying fans to go beyond test chamber conditions and focus on real home conditions – this is more than just having an efficient filter.* Dyson engineers and research concluded that to clean an entire room properly, you need to sense pollution events automatically; capture ultrafine pollutants; and project cleaner air around the room using Air Multiplier technology. Only the Dyson purifying fan is designed and tested to do all of this.**

*The AHAM AC1-2015 standard sets out how air cleaner manufacturers can define their performance by “the relative reduction of particulate matter suspended in the air in a specified test chamber” – this means their performance is based on cleaning efficiency rates only.

**Tested to Dyson internal test method TM-003711 in a 290 sq. ft. room and DTM801.

Automatically detects & reports air quality levels on PM2.5, PM10, VOC & NO2.

Auto Operation
Colour Family
Country of Origin
Fan Speed Settings
Indicator Light
Ionic Purification
Remote Control
True Hepa Filter
Activated Charcoal Filter
Washable Charcoal Filter


20.6 cm
105.4 cm
22.3 cm
Width (Inches)
8.11 in
Height (Inches)
41.5 in
Depth (Inches)
8.78 in
4.98 kg
  • Main Unit
  • Remote
  • Cord
  • Filter

  • Allergies improved!

    from Ontario, Canada on October 24, 2019

    My husband and I were trying to follow and read reviews about other consumers experience with dyson product for quite sometime, because we wanna make sure it is worth it. My allergies were really bad, starting early morning. Sneezing, congested nasal airways, facial sinuses were tender. I always take OTC meds and use inhalers. We decided to buy this "pure cool" about 3 weeks ago. Since then, early morning nasal congestion, sneezing and sinus pain has greatly improved. We only got one, so during days we have to cook (deep frying/sautee), we move it near the kitchen, and during night time, move it back to our room. This tech really worked, plus the fact you can monitor what's happening with the air quality around you using your phone (app). We would love to have more of this in the future for our family.

  • Dyson Pure Cool HEPA Air Purifier & Fan Tower

    from ON on July 15, 2019

    Really cools my house very well, best that I have seen or tried

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