LG 55" 4K UHD HDR LED webOS Smart TV (55UP7700PUB) - 2021

Witness unimaginable details

• 55" LED screen with 4K UHD 3840 x 2160 native resolution delivers optimal colours, clarity, and contrast in every scene
• Active HDR support includes HDR10 and HLG for picture-by-picture adjustments, so you can enjoy all the details and colours in every scene
• 60Hz refresh rate offers lag- and motion blur-free smooth action in your gameplay and movies
• Built-in video modes such as Standard, Vivid, Cinema, and more, optimize and improve various types of content

Cinematic viewing and immersive gaming

• HDR Dynamic Tone Mapping brings spectacular brightness to every frame
• 360-degree VR play immerses you into the world of your gameplay (required accessories sold separately)
• 4K upscaling transforms non-4K content to near 4K resolution to enhance your viewing experience

Unmatched sound quality

• AI sound and Clear Voice give you a cinematic style audio experience
• AI Acoustic Tuning analyses the spatial surroundings of the TV and adjusts the sound output to complement the space
• Bluetooth Surround Ready allows you to enjoy 3-dimensional audio with a pair of compatible Bluetooth speakers
• 20W bottom speaker delivers powerful sound to elevate your movie watching or gaming experience

Smart watching and browsing

• webOS operating system offers an intuitive user interface and access to your favourite streaming apps with customized recommendations
• Preloaded with Disney+, Prime Video, Apple TV app, Netflix, LG Channels, and more, for non-stop entertainment
• Built-in Google Assistant and Amazon Alexa and compatibility with Apple HomeKit allow you to control the TV using voice commands

Multiple connectivity options

• Wi-Fi and wired connectivity let you stream your favourite content via your home network
• Bluetooth 5.0 allows you to connect compatible devices such as speakers, headphones, and more, for an immersive watching experience
• Two HDMI 2.0 ports, 1 USB media port, 1 coaxial cable input, and 1 optical digital audio output give you the freedom to connect an array of peripheral devices
• AirPlay 2 allows you to cast content from your Apple devices to the large TV screen wirelessly

Your favourite content at your fingertips

• Ergonomic Magic Remote with point and scroll system is easy to hold and simple to operate
• Hotkeys for your favourite content providers offer shortcut access to a multitude of movies and shows
• Optional wall mount with 300mm x 300mm specifications allows easy installation of the TV on your wall