LG 70" 4K UHD HDR LCD webOS Smart TV - 2021

LG 70" 4K UHD HDR LCD webOS Smart TV (70UP7770PUB) - 2021

Model Number: 70UP7770PUB
Web Code: 15557434
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Enjoy endless entertainment, right at your fingertips, with this 70” LG smart TV. It delivers every movie, game, and sporting event in incredible 4K UHD, so you can immerse yourself in every scene. It’s equipped with the WebOS operating system and features pre-loaded apps such as YouTube, Netflix, Disney +, and many more so you can watch all your favourite programming in a snap.

Manufacturer's Warranty

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Return Policy

30 days to return or exchange

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What's Included

  • Magic Remote Control
  • Battery
  • Power Cable
  • Quick Start Guide
  • E-Manual

Cinematic visuals and sound

  • 70" display with UHD native resolution uses over 8.3 million active pixels of 4K to deliver incredible, true-to-life imagery
  • 60Hz refresh rate ensures smooth, fluid visuals so there’s no lag between frames
  • Powerful processor offers up vibrant colour, contrast, and detail so you can experience unrivalled realism in every scene
  • Active HDR supports multiple formats to provide scene-by-scene picture adjustment, including HDR10 and HLG
  • 20W Bluetooth surround-ready speakers combine with AI sound and AI acoustic tuning for incredible, room filling sound

Smart and intuitive

  • WebOS operating system and a newly designed home screen offers content suggestions, quick access to favourites, and allows you to control your connected devices from one place
  • Pre-loaded with YouTube, Twitter, Facebook, LG Content Store, Netflix, Amazon Prime Video, Disney +, Apple TV, Sports alert, and more for virtually unlimited entertainment options
  • Built-in Amazon Alexa and Google Assistant allows you to play music, check the weather, and control your smart devices—right from your TV
  • Compatible with Apple Airplay 2/Homekit so you can configure and customise your smart home from your Apple device

Conveniently connected

  • Redesigned Magic Remote boasts an ergonomic design, point-and-scroll system for fast searching, built-in AI, and hotkeys for your favourite content providers
  • Wired, Wi-Fi, and Bluetooth 5.0 technologies make it easy to access web browsing and content streaming
  • Two HDMI 2.0 ports, one coaxial cable input, one optical digital audio port, and one USB port allow for a quick connection to a wide range of peripherals
Model Year


Screen Size
70 in
4K Ultra HD
TV Display Technology
High Dynamic Range (HDR)
IMAX Enhanced
Motion Enhancement Technology
360° VR Play, 4K Upscaling
Colour Enhancement
HDR Dynamic Tone Mapping
Video Modes
Vivid; Standard; Eco; Cinema; Sports; Game; Filmmaker; (ISF)Expert(Bright Room); (ISF)Expert(Dark Room)
Panel Shape


Audio Enhancement
AI Sound, AI Acoustic Tuning, Clear Voice, Bluetooth Surround Ready
Speaker Configuration
Speaker Output Power
20 W


HDMI Inputs
Component Video Inputs
Coaxial Cable Inputs
1- Rear
Optical Digital Audio Outputs
1 - Rear
USB Media Port
1 - Side
Internet Connectivity
Wi-Fi and Wired
Bluetooth 5.0
Works with Apple AirPlay
AirPlay 2
Chromecast built-in
Other Inputs/Outputs
TV Operating System
Preloaded Apps
Youtube; Twitter; Facebook; LG Content Store; Netflix; Amazon Prime Video; Disney +; Apple TV; Sports alert; etc.
Voice Control
Voice Assistant Built-In
Amazon Alexa and Google Assistant
Works with Google Assistant
Works with Amazon Alexa
Works with Apple HomeKit
Typical Consumption
110 W
Energy Saving Mode

Physical Features

Cabinet Colour
Light Black
Wall Mount
Wall Mount Specification
400 mm x 400 mm

Dimensions With Stand

Width with Stand
156.2 cm
Height with Stand
97.1 cm
Depth with Stand
36.2 cm
Width with Stand (Inches)
61.5 in
Height with Stand (Inches)
38.23 in
Depth with Stand (Inches)
14.25 in
Weight with Stand
29.1 kg

Dimensions Without Stand

Width without Stand
156.2 cm
Height without Stand
90.7 cm
Depth without Stand
5.99 cm
Width without Stand (Inches)
61.5 in
Height without Stand (Inches)
35.71 in
Depth without Stand (Inches)
2.35 in
Weight without Stand
28.4 kg