Sony 98" 4K UHD HDR LED Smart Google TV - 2023

Sony 98" 4K UHD HDR LED Smart Google TV (XR98X90L) - 2023

Brand: Sony
Model Number: XR98X90L
Web Code: 17080861
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Watch and game with vivid, blur-free clarity with the Sony 98" 4K UHD Smart Google TV. Powered by the Cognitive Processor XR, it delivers the deepest blacks and most natural colours, with full array LEDs for enhanced contrast. It offers audio and video enhancements for cinematic viewing, as well as premium gaming features for smooth gameplay.

Manufacturer's Warranty

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Return Policy

30 days to return or exchange

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What's included:

  • Table-Top Stand
  • AC Power Cord
  • Voice Remote Control
  • Batteries
  • Quick Setup Guide
  • Operating Instructions

Stunning colours and contrast

  • Cognitive Processor XR delivers dynamic contrast, rich blacks, natural colours, and high-peak brightness for incredibly realistic picture
  • Full array LEDs powered by XR Triluminos Pro ensure better contrast and colour accuracy

Enhanced visuals

  • Support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more ensure cinematic viewing experiences
  • XR Clear Image and XR 4K Upscaling features let you upscale HD and digital content to near-4K resolution for ultra-clear texture and detail
  • XR Motion Clarity allows for blur-free visuals, even when watching fast-paced movies or sports

Cinematic sound

  • Acoustic Multi-Audio+ and support for Dolby Atmos ensure dynamic sound that lines up perfectly with what you see on screen
  • Acoustic Centre Sync allows for perfect pairing with select Sony soundbars, sold separately

Immersive gaming

  • Game Menu gives you easy access to your gaming picture settings and exclusive assist features
  • HDMI 2.1 gaming features, like 4K/120, VRR, and ALLM, let you achieve more in your favourite games
  • Exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode are optimized for PlayStation 5 gaming

Endless content

  • Google TV operating system gives you easy access to all of your favourite streaming apps
  • Preloaded with Netflix, Prime Video, Disney+, YouTube, Apple TV, and Crave for your convenience - subscriptions may be required
  • Support for Google Assistant and Apple AirPlay make it even easier to use
  • BRAVIA Core app lets you stream 4K UHD movies - included on select Sony TVs

Other features

  • Flexible multi-position stand lets you adjust to accommodate any viewing environment
  • Compatible with the optional BRAVIA Cam, sold separately
  • Eco Dashboard gives you easy access to all energy efficiency settings
Model Year


Screen Size
98 in
4K Ultra HD
TV Display Technology
Backlight Technology
Full Array Local Dimming
High Dynamic Range (HDR)
IMAX Enhanced
Refresh Rate
120 Hz
Motion Enhancement Technology
XR Motion Clarity
Colour Enhancement
XR Triluminos Pro
Panel Shape


Audio Enhancement
Acoustic Multi-Audio


HDMI Inputs
USB Media Port
Internet Connectivity
Works with Apple AirPlay
AirPlay 2
Chromecast built-in
TV Operating System
Android/Google TV
Preloaded Apps
Netflix, Prime Video, Disney+, YouTube, Apple TV app, Crave
Voice Control
Voice Assistant Built-In
Google Assistant
Works with Google Assistant
Works with Amazon Alexa
Works with Apple HomeKit
Energy Saving Mode

Dimensions With Stand

Width with Stand
219.9 cm
Height with Stand
130.5 cm
Depth with Stand
46.5 cm
Width with Stand (Inches)
86.57 in
Height with Stand (Inches)
51.38 in
Depth with Stand (Inches)
18.31 in
Weight with Stand
68.9 kg
If you find a lower price with another retailer before you buy (or within 30 days of purchase), we’ll gladly match that price. If our own price is reduced within 30 days of purchase, we’ll match it and refund you the difference. Conditions and exclusions apply.