Sony BRAVIA XR X90J 50" 4K UHD HDR LED Smart Google TV - 2021

Sony BRAVIA XR X90J 50" 4K UHD HDR LED Smart Google TV (XR50X90J) - 2021

Brand: Sony
Model Number: XR50X90J
Web Code: 15336838
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Immerse yourself in stunning visuals with this Sony 50" UHD TV. It has true-to-life 4K HDR and Full Array LED along with XR Contrast Booster to give you the best picture possible no matter what you are watching. Its HDMI 2.1 compatibility can hook-up the latest gaming consoles for ultimate thrills, while the Google TV and Apple AirPlay functions make the TV simple to use, too.

Manufacturer's Warranty

Check with the manufacturer for details or purchase Best Buy Protection on the next step.

Return Policy

30 days to return or exchange

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What's included:

  • Table-Top Stand
  • AC Power Cord
  • Voice Remote Control
  • Batteries
  • Quick Setup Guide
  • Operating Instructions

Big and Beautiful Screen

  • 50" 4K screen provides an immersive viewing experience with 3840 x 2160 native resolution
  • Google Smart TV functionality enables seamless browsing of 700,000+ movies and TV episodes (subscriptions may be required)
  • Full Array LED backlighting provides excellent viewing angles and consistent brightness
  • HDR colour reproduction ensures a nearly life-like picture
  • XR Motion Clarity and 120Hz refresh rate keep fast-moving action blur-free for sports and action movies that truly pop
  • XR Contrast Booster creates a more dynamic image with richer blacks and brighter highlights

A Picture Like You've Never Seen Before

  • XR Triluminos Pro creates billions of accurate colours so every image is natural and ideally tuned to the your eyes (may require additional subscriptions; sold separately)
  • XR 4K Upscaling takes HD content and makes it more detailed thanks to intelligent processing for an effect that makes all images closer to 4K no matter what
  • Two positioning tweeters on the sides of the TV make for a soundstage that is easy for your eyes to pinpoint for better immersion

Smart and Easy to Use

  • Google TV and Apple AirPlay let you play your favourite content easily
  • Netflix, Amazon Prime Video, Disney+, YouTube, Apple TV, and many more apps included for nearly endless choices (subscriptions may be required)
  • Google Assistant voice controls so you can relax and ask to play movies, TV shows, music, and more all with a few simple commands
  • Wi-Fi, Bluetooth, and wired internet capable, ensuring you can place this TV wherever you desire
  • Two HDMI 2.1 ports with 4K/120fps, VRR, and ALLM provide an immersive, high-quality gaming experience (VRR will be available by future firmware update). Two remaining ports are HDMI 2.0.
  • Ultra-Slim Wall Mount compatible design hangs this TV elegantly from the optional SU-WL85 wall mount (sold separately)
Model Year


Screen Size
50 in
4K Ultra HD
TV Display Technology
High Dynamic Range (HDR)
IMAX Enhanced
Motion Enhancement Technology
XR Motion Clarity, Auto mode
Video Modes
Vivid; Standard; Cinema; IMAX Enhanced; Game; Graphics; Photo; Custom; Dolby Vision Bright; Dolby Vision Dark; Netflix calibrated
Panel Shape


Audio Enhancement
Acoustic Multi-Audio
Speaker Output Power
10W + 10W


HDMI Inputs
4 - Side
Headphone Jack
1 - Side
USB Media Port
2 - Side
Internet Connectivity
Wi-Fi and Wired
Works with Apple AirPlay
AirPlay 2
Chromecast built-in
Other Inputs/Outputs
AC Power Input- C8 INLET(REAR), Analog Audio Input(s) (Total)-1(Side Analog Conversion), Ethernet inputs-1(Side), RS-232C Input(s)-1(Side)
Preloaded Apps
Netflix; Amazon Prime Video; Disney+; YouTube; Apple TV app; Crave
Voice Control
Voice Assistant Built-In
Google Assistant
Works with Google Assistant
Works with Amazon Alexa
Works with Apple HomeKit
Typical Consumption
159 W
Energy Saving Mode

Physical Features

Cabinet Colour
Titanium Black
Wall Mount
Wall Mount Specification
300 mm x 300mm

Dimensions With Stand

Width with Stand
111.9 cm
Height with Stand
71.5 cm
Depth with Stand
28.6 cm
Width with Stand (Inches)
44 in
Height with Stand (Inches)
28.14 in
Depth with Stand (Inches)
11.25 in
Weight with Stand
14.1 kg

Dimensions Without Stand

Width without Stand
111.9 cm
Height without Stand
64.9 cm
Depth without Stand
7 cm
Width without Stand (Inches)
44.05 in
Height without Stand (Inches)
25.55 in
Depth without Stand (Inches)
2.7 in
Weight without Stand
13.5 kg
If you find a lower price with another retailer before you buy (or within 30 days of purchase), we’ll gladly match that price. If our own price is reduced within 30 days of purchase, we’ll match it and refund you the difference. Conditions and exclusions apply.