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Sony BRAVIA XR X90J 50" 4K UHD HDR LED Smart Google TV (XR50X90J) - 2021

Model Number: XR50X90J
Web Code: 15336838
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Sony BRAVIA XR X90J 50" 4K UHD HDR LED Smart Google TV - 2021
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Overview

Immerse yourself in stunning visuals with this Sony 50" UHD TV. It has true-to-life 4K HDR and Full Array LED along with XR Contrast Booster to give you the best picture possible no matter what you are watching. Its HDMI 2.1 compatibility can hook-up the latest gaming consoles for ultimate thrills, while the Google TV and Apple AirPlay functions make the TV simple to use, too.
$1199.99
Sold and shipped by Best Buy

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Not available for pickup:

This product is currently not available for pickup at nearby stores.

Geek Squad Protection Plan

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We Fix It Or Replace It.1

Geek Squad Protection goes above and beyond the manufacturer’s warranty. With in-home service, if your television becomes defective, we’ll come to you. Plus, starting a service request is as easy as calling 1-800-GEEKSQUAD or connecting with us at geeksquad.ca/protection.

Television Benefits Include

  • In-home service, including diagnosis and repair
  • Screen protection for burn-in, bad pixels and ghosting
  • No Lemon Policy—we'll replace it if requires more than 3 qualified repairs
  • Power surge coverage—we'll fix it or replace it
  • Coverage for manufacturer-included accessories, such as smart remote controls

1See Geek Squad Protection Terms and Conditions for more details, specific coverage and exclusions.

Overview

Immerse yourself in stunning visuals with this Sony 50" UHD TV. It has true-to-life 4K HDR and Full Array LED along with XR Contrast Booster to give you the best picture possible no matter what you are watching. Its HDMI 2.1 compatibility can hook-up the latest gaming consoles for ultimate thrills, while the Google TV and Apple AirPlay functions make the TV simple to use, too.

Big and Beautiful Screen

  • 50" 4K screen provides an immersive viewing experience with 3840 x 2160 native resolution
  • Google Smart TV functionality enables seamless browsing of 700,000+ movies and TV episodes (subscriptions may be required)
  • Full Array LED backlighting provides excellent viewing angles and consistent brightness
  • HDR colour reproduction ensures a nearly life-like picture
  • XR Motion Clarity and 120Hz refresh rate keep fast-moving action blur-free for sports and action movies that truly pop
  • XR Contrast Booster creates a more dynamic image with richer blacks and brighter highlights

A Picture Like You've Never Seen Before

  • XR Triluminos Pro creates billions of accurate colours so every image is natural and ideally tuned to the your eyes (may require additional subscriptions; sold separately)
  • XR 4K Upscaling takes HD content and makes it more detailed thanks to intelligent processing for an effect that makes all images closer to 4K no matter what
  • Two positioning tweeters on the sides of the TV make for a soundstage that is easy for your eyes to pinpoint for better immersion

Smart and Easy to Use

  • Google TV and Apple AirPlay let you play your favourite content easily
  • Netflix, Amazon Prime Video, Disney+, YouTube, Apple TV, and many more apps included for nearly endless choices (subscriptions may be required)
  • Google Assistant voice controls so you can relax and ask to play movies, TV shows, music, and more all with a few simple commands
  • Wi-Fi, Bluetooth, and wired internet capable, ensuring you can place this TV wherever you desire
  • Two HDMI 2.1 ports with 4K/120fps, VRR, and ALLM provide an immersive, high-quality gaming experience (VRR will be available by future firmware update). Two remaining ports are HDMI 2.0.
  • Ultra-Slim Wall Mount compatible design hangs this TV elegantly from the optional SU-WL85 wall mount (sold separately)
Geek Squad TV Service
Did you know you can save 50% on a Geek Squad TV setup service when you buy a TV over $999?
Model Year
2021

Video

Screen Size
50 in
Resolution
4K Ultra HD
TV Display Technology
LED
High Dynamic Range (HDR)
Yes
IMAX Enhanced
Yes
Motion Enhancement Technology
XR Motion Clarity, Auto mode
Video Modes
Vivid; Standard; Cinema; IMAX Enhanced; Game; Graphics; Photo; Custom; Dolby Vision Bright; Dolby Vision Dark; Netflix calibrated
Panel Shape
Flat

Audio

Audio Enhancement
Acoustic Multi-Audio
Speaker Output Power
10W + 10W

Inputs/Outputs

HDMI Inputs
4 - Side
Headphone Jack
1 - Side
USB Media Port
2 - Side
Internet Connectivity
Wi-Fi and Wired
Bluetooth
Bluetooth
Works with Apple AirPlay
AirPlay 2
Chromecast built-in
Yes
Other Inputs/Outputs
AC Power Input- C8 INLET(REAR), Analog Audio Input(s) (Total)-1(Side Analog Conversion), Ethernet inputs-1(Side), RS-232C Input(s)-1(Side)
Preloaded Apps
Netflix; Amazon Prime Video; Disney+; YouTube; Apple TV app; Crave
Voice Control
Yes
Voice Assistant Built-In
Google Assistant
Works with Google Assistant
Yes
Works with Amazon Alexa
Yes
Works with Apple HomeKit
Yes
Typical Consumption
159 W
Energy Saving Mode
Yes
ENERGY STAR Qualified
Yes

Physical Features

Cabinet Colour
Titanium Black
Wall Mount
Optional
Wall Mount Specification
300 mm x 300mm

Dimensions With Stand

Width with Stand
111.9 cm
Height with Stand
71.5 cm
Depth with Stand
28.6 cm
Width with Stand (Inches)
44 in
Height with Stand (Inches)
28.14 in
Depth with Stand (Inches)
11.25 in
Weight with Stand
14.1 kg

Dimensions Without Stand

Width without Stand
111.9 cm
Height without Stand
64.9 cm
Depth without Stand
7 cm
Width without Stand (Inches)
44.05 in
Height without Stand (Inches)
25.55 in
Depth without Stand (Inches)
2.7 in
Weight without Stand
13.5 kg

Warranty

Manufacturer's Warranty - Parts
1 Year
Manufacturer's Warranty - Labour
1 Year
  • Table-Top Stand
  • AC Power Cord
  • Voice Remote Control
  • Batteries
  • Quick Setup Guide
  • Operating Instructions

There is no manufacturer content to show for this product. Explore the Details & Specs and Customer Reviews sections to learn more.

Ratings

4.6
Average rating based on 342 reviews

Rating Breakdown

5

266

4

45

3

16

2

9

1

6

Reviewer Recommendation

90%

Of the 337 reviewers who responded, 302 would recommend this product.

Key Considerations

Averages based on how reviewers feel this product performs.

Quality:
Value:
Ease of Use:

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  • no freeveiw chanels
    Reviewed by druidqueen - November 28, 2021

    I would have thought sony would have kepted all the freeview channels very disappointed I like sony. If I'd known I would have had second thoughts about buying the TV I know there's am update to put the iplayer back on. I'm still waiting for this to work. So will sony put back Iplayer chanel 4, 5, Stv Itv and catchup tv

    Review originally posted on sony.com

    No, I would not recommend this to a friend.
  • Best TV EVER!
    Verified BuyerReviewed by Rain - September 4, 2021

    I'm not a TV buff and I hate setting up a new TV to modem, apple streaming device, etc. This was too easy! The TV streams on its own, so I don't need a separate streaming device, which is great because my old Apple one needed updating. And you can talk to it without doing any prep. Amazing! The screen notice say press so-and-so button and start talking and it works! I don't use cable, just regular channels and streaming. The built in antenna is awesome. Cannot say enough good things about this TV. Also, it is quite light weight for the size. My 12 year old smaller, 32" Sony weights a fair amount more than this 50" model. Buy it and fall in love...

    Review originally posted on bestbuy.com

    Yes, I would recommend this to a friend.
  • Spectacular Picture
    Reviewed by Dree - June 11, 2021

    [This review was collected as part of a promotion.] The Bravia XR Smart TV has greatly exceeded my expectations. First the picture quality is excellent the colors are incredible with the different modes to pick from for your liking. You don't need a sound system for this television as the sound is excellent. I am very happy with all the apps that are available just connect to the internet and set up a Google account to see all the features on this TV. The remote is user friendly and makes switching to streaming apps a breeze. Setup is simple and it has no lag on gaming. The HDMI 2.1 is essential for upcoming gaming The Bravia is a high quality TV and I would recommend it to anyone.

    Review originally posted on sony.com

    Yes, I would recommend this to a friend.

See helpful questions and answers from shoppers like you.

Product Category
Televisions
Return/Exchange Period
30 days
Condition
Opened

Learn more about returns