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Sony BRAVIA XR X90J 50" 4K UHD HDR LED Smart Google TV (XR50X90J) - 2021

Overview
Available to ship
Not available for pickup:
This product is currently not available for pickup at nearby stores.
We Fix It Or Replace It.1
Best Buy Protection goes above and beyond the manufacturer’s warranty. With in-home service, if your television becomes defective, we’ll come to you. Plus, starting a service request is as easy as calling 1-800-GEEKSQUAD or connecting with us at geeksquad.ca/protection.
Television Benefits Include
- In-home service, including diagnosis and repair
- Screen protection for burn-in, bad pixels and ghosting
- No Lemon Policy—we'll replace it if requires more than 3 qualified repairs
- Power surge coverage—we'll fix it or replace it
- Coverage for manufacturer-included accessories, such as smart remote controls
1See Best Buy Protection Terms and Conditions for more details, specific coverage and exclusions.
Overview
Big and Beautiful Screen
- 50" 4K screen provides an immersive viewing experience with 3840 x 2160 native resolution
- Google Smart TV functionality enables seamless browsing of 700,000+ movies and TV episodes (subscriptions may be required)
- Full Array LED backlighting provides excellent viewing angles and consistent brightness
- HDR colour reproduction ensures a nearly life-like picture
- XR Motion Clarity and 120Hz refresh rate keep fast-moving action blur-free for sports and action movies that truly pop
- XR Contrast Booster creates a more dynamic image with richer blacks and brighter highlights
A Picture Like You've Never Seen Before
- XR Triluminos Pro creates billions of accurate colours so every image is natural and ideally tuned to the your eyes (may require additional subscriptions; sold separately)
- XR 4K Upscaling takes HD content and makes it more detailed thanks to intelligent processing for an effect that makes all images closer to 4K no matter what
- Two positioning tweeters on the sides of the TV make for a soundstage that is easy for your eyes to pinpoint for better immersion
Smart and Easy to Use
- Google TV and Apple AirPlay let you play your favourite content easily
- Netflix, Amazon Prime Video, Disney+, YouTube, Apple TV, and many more apps included for nearly endless choices (subscriptions may be required)
- Google Assistant voice controls so you can relax and ask to play movies, TV shows, music, and more all with a few simple commands
- Wi-Fi, Bluetooth, and wired internet capable, ensuring you can place this TV wherever you desire
- Two HDMI 2.1 ports with 4K/120fps, VRR, and ALLM provide an immersive, high-quality gaming experience (VRR will be available by future firmware update). Two remaining ports are HDMI 2.0.
- Ultra-Slim Wall Mount compatible design hangs this TV elegantly from the optional SU-WL85 wall mount (sold separately)
Video
Audio
Inputs/Outputs
Physical Features
Dimensions With Stand
Dimensions Without Stand
- Table-Top Stand
- AC Power Cord
- Voice Remote Control
- Batteries
- Quick Setup Guide
- Operating Instructions
There is no manufacturer content to show for this product. Explore the Details & Specs and Customer Reviews sections to learn more.
Reviewer Recommendation
91%
Of the 1196 reviewers who responded, 1093 would recommend this product.
Key Considerations
Averages based on how reviewers feel this product performs.
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- Great looking TV with one small problemVerified BuyerReviewed by JRFjr60 - April 3, 2022
I purchased a Sony X90J in March 2022 from a national electronics retailer. It was easy to set up. Had a wonderful picture. Within a couple of days I noticed what appeared to be dirt on the middle left of the screen. I wiped the TV with a clean, slightly damp microfiber towel. That seemed to do the trick. A day or two later while watching a high contrast scene in a movie the very same dirt spots reappeared. It was then, that I realized that the dirt was on the interior of the TV, not on the exterior. Fortunately, I was able to get a replacement Sony X90J at no additional cost. It's only been a couple of days, but no sign of dirt inside the TV!
Review originally posted on sony.com
Yes, I would recommend this to a friend. - Great Sony TV for Xbox & PS5!Verified BuyerReviewed by PepsiManX360 - November 5, 2021
This is probably the best TV I’ve ever owned. I mainly play Xbox Series X & PlayStation 5 at 4K 120Hz (frames per second) and this TV does it all! I’ve never seen a TV that comes with perfect colors out of the box as this one did. With this TV you get: 4 HDMI port (Port 3 & 4 are HDMI 2.1) HDR 10 HLG Dolby Vision Dolby Atmos Full Array Local Dimming Sony’s XR Processor Google TV I purchased this TV to replace my LG NanoCell 85 (49 Inch) which recently started to display horizontal lines and I cannot be any happier. HOWEVER… there’s no VRR (Variable Refresh Rate) at the moment or Dolby Vision in Game mode for the Xbox Series X. Hopefully Sony would update it at some point to enable these features. But everything else is amazing and I couldn’t be any happier.
Review originally posted on bestbuy.com
Yes, I would recommend this to a friend. - Good price & features, but poor quality picture.Reviewed by DavyMac - July 3, 2022
Purchased this TV a month ago as a replacement for my old Sony Bravia 48w605b. My daughter moved into her first house so she got my outgoing Sony and it gave me the excuse to upgrade a new model. I don't really use the smart end of these TV's alot. My main focus is picture and sound quality. The sound is on a par of the outgoing 8 year old Sony TV, maybe slightly better. But the picture quality is poor by comparison. Bearing in mind the old TV was just 1080p, this is surprising. Upgraded the various cables, made no difference. Disappointed with this television. Looks like my daughter definitely got the better deal.
Review originally posted on sony.com
No, I would not recommend this to a friend. - Awesome tvReviewed by Jess443 - June 11, 2021
[This review was collected as part of a promotion.] The second I turned this tv on, I was impressed by how clear and impressive the picture is. It literally can seem like you are there sometimes. This tv has superior sound clarity. During set up, the program asks if tv will sit tabletop or hung on the wall to improve quality and reduce any echoing. Tv comes with apps installed and pretty easy to search for another app. It needs a Google account for set up. It pairs up with Google tv app also. Tv comes with Google assistant that can accessed from the remote. It can tell jokes or anything else you ask it to do. My child told assistant it was his birthday and it sand happy birthday to him. This tv can be used as an alarm clock. It has 8 pre installed games on it. Pairs well with antenna and wifi. It also comes with the biggest tv remote I've ever seen. I've been using the tv roughly a month and have had no issues with any of the functions. I'm still very impressed with this tv.
Review originally posted on sony.com
Yes, I would recommend this to a friend. - Awesome TVReviewed by Thecoolmom - June 9, 2021
[This review was collected as part of a promotion.] I am so happy with my new Sony TV. I can definitely tell it’s an upgrade from my other TVs. The picture quality is so bright and crisp. The colors are vivid and vibrant. The speed it great and keeps up well with any sporting event. I haven’t tried it with video games yet but I’d expect the same. My TV is in the family room with windows and I haven’t had any problem with glare or too much light like with my old TV. I really like that the Google TV is connected to the TV, it made set up super easy to connect to apps! The remote also has an easy access button to YouTube, Netflix, Disney, and Prime Video. It’s nice not having a second Apple TV/Chromecast to worry about. Less wires the better for me! Set up was a breeze. We mounted it on ours wall with out old mount. Easy! You may need 2 people just in case. It may be a challenge w just one person. Overall I am very impressed with this TV. It is my nicest TV yet! No complaints!
Review originally posted on sony.com
Yes, I would recommend this to a friend.