The all-new Sony


The evolution of a6300 accelerates

Without spectacular focus, you lose your edge. So raise your sights, with Sony driving autofocus to new heights of innovation. At the forefront of this progress is 4D FOCUS, extending phase-detection AF point coverage, increasing AF speed and incorporating new High-density Tracking AF Technology. With autofocus and motion tracking this quick, smooth and precise, it’s never been so exciting to capture fleeting climaxes in stunningly detailed sequences of images that leave the rest behind.


425 / World’s highest number1 of AF points

The 6300 is supremely accurate and reliable at capturing subjects in clear focus wherever they move within the frame. After all, it has the world’s highest number1 (4251) of focal plane phase-detection AF points widely and densely positioned throughout the image area.


0.05 sec. / World’s fastest2 AF speed

The 6300 achieves the world's fastest2 (0.05 sec.2) AF speed with the enhanced Fast Hybrid AF’s integrated autofocusing performance and the uncanny efficiency of the BIONZ X image processing engine to handle so much information with astonishing accuracy.


High-density Tracking AF Technology

The new High-density Tracking AF Technology activates AF points to cover the area around the subject with approx. 7.5 times as much density as the 6000. Only this focal plane phase-detection can activate AF points seamlessly and track subjects moving within frame with such unerring precision.

  1. Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of February 2016, based on Sony research, measured using CIPA-compliant guidelines, and internal measurement method with an E PZ 16-50mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use.
  2. Among interchangeable-lens digital cameras as of February 2016, based on Sony research.

Powerful 24.2 MP Exmor CMOS Sensor and BIONZ X Processor

Exmor CMOS Sensor

A new APS-C sensor with approximately 24.2 effective megapixels features copper wiring and enhanced circuit processing that lower the wiring layer and boost light collection efficiency. In conjunction with the BIONZ X image processor, it minimizes noise throughout a wide sensitivity range of ISO 100-51200.

Bionz X Processor
Bionz X

A new APS-C sensor with approximately 24.2 effective megapixels features copper wiring and enhanced circuit processing that lower the wiring layer and boost light collection efficiency. In conjunction with the BIONZ X image processor, it minimizes noise throughout a wide sensitivity range of ISO 100-51200.

Ultimate 4K Resolution and Other Professional Video Capabilities

The camera utilizes the XAVC S codec during video shooting, which records at a high bit rate of 100 Mbps during 4K recording and 50 Mbps during standard Full HD shooting, ensuring maximum detail and clarity in both video formats. Additionally, the camera will focus approximately twice as fast as its predecessor during movie shooting thanks to its new and improved AF system. AF speed and AF tracking sensitivity are also adjustable for expanded creativity.


Whatever the level of your photography interest, Sony’s Digital Imaging catalogue has every camera to suit your lifestyle. From full-frame DSLRs to the pocket-sized Cyber-shot, Sony cameras have combined portability and power with revolutionary results.

Sony's distinctive line of mirrorless full-frame cameras, the Alpha series, produces spectacular, DLSR-grade photos using full-frame sensors, and can be slipped into your pocket so you never miss a shot. Bridging the portability of a point-and-shoot and the quality imaging of a DSLR, mirrorless cameras are perfect for professional photographers, avid travellers, and anyone else looking for the latest and greatest in digital imaging.

Power and performance are hallmarks of Sony's signature DLSR cameras. Engineered with Sony's award-winning Translucent Mirror Technology, these cameras shoot with precision and speed to capture every detail with full-frame brilliance.

The Big Picture on Sony Sensors

Full-Frame Brilliance

Capture the world the way you see it with Sony DSLR cameras that feature full-frame, 24.3MP sensors. With a 14-bit RAW output and a normal sensor range of ISO 100-32000, all the little details are reproduced in stunningly clarity when shooting in all kinds of lighting situations.

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Exmor R

For all your adventures after the sun goes down. The back-illuminated Exmor R CMOS sensor lets you shoot incredible HD photos and video in any situation, including low-light environments. There's no need to disrupt the mood with blinding flashes when you've got the sharp-shooting Exmor R CMOS sensor.

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Full Frame Power in
the Palm of Your Hand

Sony's α7 mirrorless camera makes an impression

Never before has an interchangeable-lens camera this compact and lightweight packed the power of a full-frame sensor. The α7 combines amazing portability with the advantages of full-frame photography and movie making. Loaded with a 24.3MP full-frame Exmor CMOS sensor and Sony’s BIONZ X image processor, you're getting DLSR quality without the bulk and weight.

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Sony Digital Camera

Robust. Mobile. Ready.

Chasing the perfect photo can often lead you into rugged terrain. Sony's alpha 7 is built to meet the challenge with a sleek, magnesium alloy body that can handle rough-and-tumble travel. With a steady grip, a protective double-layer of tightly interlocking panels and components, and an anti-dust mechanism protecting the sensor, the a7 is ready to rock where ever you go.

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Clear and simple

Get a clear-eyed view of the world with the a7's vastly improved XGA OLED Tru-Finder viewfinder. Enjoy higher contrast and resolution, plus the ability to access camera settings while you line up your shot. The customization options let you assign 46 functions to any 9 buttons, so that you're always ready to snap the best photos.

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Capturing speed with Hybrid AF

Even your fastest-moving subjects are no match for the α7. It's the first full-frame model with Fast Hybrid AF, giving you the power to focus on subjects as they race across your line of sight and capture every detail with razor-sharp accuracy. And with 5 frames per second shooting, you won’t miss a single moment.

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Share anywhere with a7's wireless

When we take an amazing photograph, our first instinct is to show the world. The Sony a7 lets you share those incredible shots and videos immediately through the camera's integrated WiFi and NFC technology. Watch the praise pile up on social media after you share awesome photos from your alpha 7.

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Talk to an associate

You can see up close and in person just how they’d fit into your home or lifestyle, and if you have questions while you’re taking them for a test drive, Best Buy’s knowledgeable staff will have the answers.

Reserve and take it home right away

Once you’re ready to purchase your new device, you can buy your favourite Sony product including Sony TVs, video cameras, or home theatres right in store and take it straight home with you to enjoy. If you’d like to reserve your purchase online for pick up at your local Best Buy, you can do that too, and it will be ready and waiting for you in 20 minutes.

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