Introducing the a7 III from Sony

Packing newly developed back-illuminated full-frame CMOS sensor, high-speed response, and reliable durability for all of your shooting needs.

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Newly developed 24.2MP BSI
Full-frame Image Sensor

The newly developed 24.2MP back-illuminated Exmor R™ CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. This results in high sensitivity with low-noise performance and wide 15-stop1 dynamic range. No optical low pass filter maximizes resolution, while also having the ability to output 14 bit RAW4 format even when shooting in silent3 or continuous mode.

Evolutionary leap in image processing power

The a7 III features a new front-end LSI that effectively doubles1, 2 the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images and massive 15-stop1 dynamic range at low sensitivity settings. This ensures outstanding overall performance at all settings and in all shooting conditions.

Up to 10fps1 with Silent3 or Mechanical Shutter

The a7 III is equipped with a refined image processing system that allows it to capture full 24.2MP images at up to 10 fps1 with continuous and accurate AF/AE (autofocus and auto exposure) tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high speed 10 fps mode is available with either a mechanical shutter or an electronic shutter for completely silent3 shooting. The a7 III can also shoot continuously at up to 8 fps1 in live view mode with minimal lag in the viewfinder or LCD screen. These high speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

Incredible hybrid autofocus system

The a7 III features a world class autofocus system comprised of 693 focal-plane phase-detection AF points that cover approximately 93% of the image area, 425 contrast AF points and reliable Eye-AF. When combined, both contrast and phase detection AF points form the 4D FOCUS ™ hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This advanced system delivers AF acquisition in about half the time as the a7 II in low-light conditions with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately twice as effective5, and is available when utilizing AF-C mode and with Sony’s A-mount lenses4 with an adapter.

  1. Sony test conditions.
  2. Compared to the a7 II.
  3. Some distortion may occur with fast-moving subjects.
  4. With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
  5. In continuous “Hi+” mode. Max. fps depends on camera settings. UHS-II compatible SDXC memory card required.

Sony

FOCUS AT THE SPEED OF SIGHT

The evolution of a6300 accelerates

Without spectacular focus, you lose your edge. So raise your sights, with Sony driving autofocus to new heights of innovation. At the forefront of this progress is 4D FOCUS, extending phase-detection AF point coverage, increasing AF speed and incorporating new High-density Tracking AF Technology. With autofocus and motion tracking this quick, smooth and precise, it’s never been so exciting to capture fleeting climaxes in stunningly detailed sequences of images that leave the rest behind.

Wide

425 / World’s highest number1 of AF points

The 6300 is supremely accurate and reliable at capturing subjects in clear focus wherever they move within the frame. After all, it has the world’s highest number1 (4251) of focal plane phase-detection AF points widely and densely positioned throughout the image area.

Fast

0.05 sec. / World’s fastest2 AF speed

The 6300 achieves the world's fastest2 (0.05 sec.2) AF speed with the enhanced Fast Hybrid AF’s integrated autofocusing performance and the uncanny efficiency of the BIONZ X image processing engine to handle so much information with astonishing accuracy.

Steadfast

High-density Tracking AF Technology

The new High-density Tracking AF Technology activates AF points to cover the area around the subject with approx. 7.5 times as much density as the 6000. Only this focal plane phase-detection can activate AF points seamlessly and track subjects moving within frame with such unerring precision.

  1. Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of February 2016, based on Sony research, measured using CIPA-compliant guidelines, and internal measurement method with an E PZ 16-50mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use.
  2. Among interchangeable-lens digital cameras as of February 2016, based on Sony research.

Powerful 24.2 MP Exmor CMOS Sensor and BIONZ X Processor

Exmor CMOS Sensor

A new APS-C sensor with approximately 24.2 effective megapixels features copper wiring and enhanced circuit processing that lower the wiring layer and boost light collection efficiency. In conjunction with the BIONZ X image processor, it minimizes noise throughout a wide sensitivity range of ISO 100-51200.

Bionz X Processor
Bionz X

A new APS-C sensor with approximately 24.2 effective megapixels features copper wiring and enhanced circuit processing that lower the wiring layer and boost light collection efficiency. In conjunction with the BIONZ X image processor, it minimizes noise throughout a wide sensitivity range of ISO 100-51200.

Ultimate 4K Resolution and Other Professional Video Capabilities

The camera utilizes the XAVC S codec during video shooting, which records at a high bit rate of 100 Mbps during 4K recording and 50 Mbps during standard Full HD shooting, ensuring maximum detail and clarity in both video formats. Additionally, the camera will focus approximately twice as fast as its predecessor during movie shooting thanks to its new and improved AF system. AF speed and AF tracking sensitivity are also adjustable for expanded creativity.

SONY DIGITAL CAMERAS:
LIFE IS IN THE DETAILS

Whatever the level of your photography interest, Sony’s Digital Imaging catalogue has every camera to suit your lifestyle. From full-frame DSLRs to the pocket-sized Cyber-shot, Sony cameras have combined portability and power with revolutionary results.

Sony's distinctive line of mirrorless full-frame cameras, the Alpha series, produces spectacular, DLSR-grade photos using full-frame sensors, and can be slipped into your pocket so you never miss a shot. Bridging the portability of a point-and-shoot and the quality imaging of a DSLR, mirrorless cameras are perfect for professional photographers, avid travellers, and anyone else looking for the latest and greatest in digital imaging.

Power and performance are hallmarks of Sony's signature DLSR cameras. Engineered with Sony's award-winning Translucent Mirror Technology, these cameras shoot with precision and speed to capture every detail with full-frame brilliance.

The Big Picture on Sony Sensors

Full-Frame Brilliance

Capture the world the way you see it with Sony DSLR cameras that feature full-frame, 24.3MP sensors. With a 14-bit RAW output and a normal sensor range of ISO 100-32000, all the little details are reproduced in stunningly clarity when shooting in all kinds of lighting situations.

Shop DSLR Cameras

Exmor R

For all your adventures after the sun goes down. The back-illuminated Exmor R CMOS sensor lets you shoot incredible HD photos and video in any situation, including low-light environments. There's no need to disrupt the mood with blinding flashes when you've got the sharp-shooting Exmor R CMOS sensor.

Shop Exmor R Cameras

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