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iPhone XS: More iPhone to Love

There's a pretty simple way to describe the iPhone XS: if you loved the iPhone X, then you'll love the iPhone XS even more. The iPhone XS is all about augmenting the iPhone experience: more screen size, more power, and more photography goodness. 

Super Retina Screen: Big and Better 

Continuing the iPhone X's bezel-less design, the iPhone XS has a gorgeous 5.8" Super Retina display that includes custom-built OLED technology. It generates an HDR display that provides amazing colour accuracy, true blacks, and vivid contrast and brightness. Photos and videos look better than ever before. 

A12 Bionic: A Whole New Level of Power and Speed 

The Apple-designed A12 Bionic processor, working with the next-generation Neural Engine, delivers incredible performance while maintaining great battery life. The A12 Bionic is up to 15% faster than the A11 Bionic and uses up to 50% less power. 

The Neural Engine is designed for real-time machine learning, which allows the iPhone XS to recognize patterns, learn from experience, and make predictions. Combining the power of the Neural Engine and A12 Bionic processor gives the iPhone XS improved performance for photos, AR (augmented reality), gaming, and much more. 

Improved Cameras: A New Era of Photography 

For most people, their phone camera is the only camera they carry around all day, so it might as well be a darned good one. Or two, since the iPhone XS is equipped with a rear-facing dual-camera system. It includes two 12MP sensors, one with a f/1.8 wide-angle lens and the other with a f/2.4 telephoto lens. This system allows you to shoot gorgeous 4K video, provides better low-light performance, and even lets you adjust depth of field after you've snapped a photo. 

The front-facing TrueDepth camera features a 7MP sensor, all-new video stabilization, and 1080p HD video recording. Your selfies have never looked so good. 

iOS 12: Make Your iPhone Experience Better 

The iPhone XS comes preloaded with iOS 12, which features a wide range of feature enhancements and performance improvements. The overall interface is snappier and more responsive, and with Memoji you can easily create your own custom emojis. The Screen Time feature provides a detailed breakdown of how much time you (or your kids) are spending on the device, and improved notification handling makes it easier to deal with interruptions throughout the day. 

Protect Your Investment with a Case and Screen Protector 

The iPhone XS is absolutely beautiful, and it's pretty easy to keep it that way. Pick up a screen protector to ensure the spectacular display stays free of scratches or blemishes, and get a case to help safeguard your new phone against drops or impacts.