Sony a7 III Full-Frame Mirrorless Camera with 28-70mm OSS Lens Kit

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Model Number: ILCE7M3K/B
Web Code: 12383793


Equipped with a 24.2MP full-frame image sensor, extreme AF coverage, and 4K video capability, the Sony a7 III mirrorless camera is a force to be reckoned with. Ideal for enthusiasts and pros alike, this feature-rich camera can tell a story with incredible detail, clarity, and colour accuracy. An FE 28-70mm lens is included for sharp everyday shooting.

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    Capture captivating moments with unmatched clarity

    • Advanced 24.2MP back-illuminated 35mm full-frame image sensor with increased sensitivity, outstanding resolution, and 15 stops of dynamic range at low sensitivities for accurate colour reproduction
    • Updated BIONZ X image processing system for shooting full-res images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images, or 40 uncompressed RAW images
    • Shoots 4Kvi (3840x2160 pixels) video across the full width of the full-frame image sensor and oversamples data to produce incredibly detailed 4K video footage
    • Records Full HD at 120fps at up to 100Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking
    • Impressive ISO range of 100-51200 (expandable to ISO 50-204800 for still images) and an overall 1.5 stop improvement in image quality
    • Outputs 14-bit RAW format even in silent and continuous shooting modes

    Advanced auto focus and image stabilization

    • 5-axis optical image stabilization system for a 5.0-step shutter speed advantage
    • 4D FOCUS capabilities give the camera 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system that covers approximately 93% of the frame, ensuring reliable focusing and tracking
    • Improved AF response and tracking allows almost 2x the focusing speed in low-light conditions and 2x the tracking speed compared to the previous model, so complex and unpredictable motion can be captured with more accuracy and precision
    • Eye-AF feature is useful when the subject is turning around, looking down, or obstructed
    • Multi-selector or "joystick" allows you to move focus points quickly, and touch focusing capability enables fingertip precision

    Performance optics

    • The included FE 28-70mm f/3.5-5.6 OSS standard zoom lens is designed for use with full-frame sensors, offering exceptional optical performance with the a7 III
    • This compact, lightweight lens features ED and aspherical elements for reliably sharp and detailed images well suited to everyday shooting
    • The 28-70mm focal range offers many commonly used focal lengths all in one lens, while the built-in Optical SteadyShot image stabilization helps reduce motion blur when shooting handheld

    Shoot and share with confidence

    • 3-inch 922K-dot tiltable LCD screen with touch control for easy framing
    • XGA OLED Tru-Finder with approximately 2.3 million dots enables extremely accurate, true-to-life detail reproduction and eye-level framing
    • Wi-Fi/flash sync terminal enables seamless file transfer to a smartphone, tablet, computer, or FTP server
    • SuperSpeed USB Type-C (USB 3.1 Gen 1 compatible) offers flexibility in power supply and faster image transfers during tethered shooting
    • Robust magnesium alloy body with dust- and moisture-resistant design so you can shoot outdoors without worry
    • Long-lasting Z battery lets you shoot up to 710 images on a full charge

    Other features you'll love

    • Anti-flicker function allows the camera to automatically detect frequency of fluorescent or artificial lighting and time the shutter to minimize the lighting's effect on images
    • Dual media slots include support in one slot for UHS-II type SD memory cards
    • My Menu functionality allows up to 30 menu items to be registered for instant recall when needed
    • 81 functions are assignable to 11 custom buttons so you can tailor the camera's shortcuts to your needs
    • HLG (Hybrid Log-Gamma) picture profile supports an Instant HDR workflow, allowing HDR (HLG) compatible TVs to play back beautiful, true-to-life 4K HDR imagery
    • S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording
    Guided Shooting Mode
    Languages Supported
    English; French; Italian; Spanish

    Included Lens

    Lens Frame Colour
    Lens Range
    FE 28–70 mm F3.5–5.6 OSS Standard Zoom
    Built-in Optical SteadyShot Image Stabilization
    Model Number
    Filter Size
    55 mm
    35mm Equivalent
    28-70 mm
    Lens Weight
    295 g

    Body Features

    Stabilized Body
    Body Colour
    Intelligent Shoe
    Cable Release
    PC Remote; Sync Terminal
    Weather Sealed


    Battery Type
    Sony NP-FZ100 InfoLITHIUM Rechargeable Battery Pack
    Included Battery Model
    Sony NP-FZ100 InfoLITHIUM Rechargeable Battery Pack
    Back-up Battery
    Power Saving Modes

    Physical Features

    9.84 cm
    7.62 cm
    12.7 cm
    652 g
    Camera Model
    Sony α7 III
    Lens Mount
    Sony E-Mount

    Image Sensor

    NFC Enabled
    Sensor Type
    ExmorR CMOS
    Image Sensor Format
    Full Frame
    Effective Megapixels
    24.2 MP
    Total Pixels
    25.3 MP
    Colour Filter System
    R, G, B Primary Colour
    Colour Space
    sRGB (with sYCC Gamut); Adobe RGB Standard Compatible with TRILUMINOS Colour
    Low Pass Filter
    Dust Reduction
    Enhanced BIONZ X Image Processing Engine with Front End LSI


    Viewfinder Type
    High Contrast 2.36-Million Dot OLED EVF
    Percentage Coverage
    100% Field Coverage
    Effective Magnification
    Approx. 0.78 x (With 50mm Lens At Infinity, -1M-1)

    Diopter Adjustment

    Depth of Field Preview

    LCD Features

    LCD Size
    3 in
    LCD Resolution
    Swivel LCD
    Live Preview

    Auto Focus

    AF Type
    Fast Hybrid AF (phase-detection AF/contrast-detection AF)
    Focusing Modes 1
    35mm Full Frame: 693 Points (Phase-Detection AF); APS-C Mode with Full Frame Lens: 299 Points (Phase-Detection AF); APS-C Lens: 221 Points (Phase-Detection AF) / 425 Points (Contrast-Detection AF)
    AF Points
    Wide (693 points (Phase-Detection AF); 425 Points (Contrast-Detection AF)); Zone; Center; Flexible Spot (S/M/L); Expanded Flexible Spot; Lock-on AF (Wide; Zone; Center; Flexible Spot (S/M/L); Expanded Flexible Spot)
    AF Point Selection
    AF Assist Beam


    Still Images: ISO 100-51200 (ISO Numbers Up From ISO 50 to ISO 204800 Can Be Set As Expanded ISO Range); AUTO (ISO 100-12800, Selectable Lower Limit and Upper Limit); Movies: ISO 100-51200 Equivalent (ISO Numbers Up ISO 102400 Can Be Set As Expanded ISO Range); AUTO (ISO 100-12800, Selectable Lower Limit and Upper Limit)
    White Balance Settings 1
    Auto; Daylight; Shade; Cloudy; Incandescent; Fluorescent; Warm White; Cool White; Day White; Daylight
    White Balance Settings 2
    Flash; Underwater; Color Temperature (2500 to 9900K) & Colour Filter (G7 to M7(57-step), A7 to B7(29-step)); Custom
    Auto White Balance
    White Balance Bracketing
    Yes; 3 Frames, H/L Selectable
    Exposure Compensation
    +/- 5.0EV (1/3 EV, 1/2 EV Steps Selectable) (with Exposure Compensation Dial : +/- 3EV (1/3 EV Steps))


    Shutter Type
    Electronically-Controlled; Vertical-Traverse; Focal-Plane Type; Up to 10fps Silent or Mechanical Shutter with AE/AF Tracking
    Shutter Speeds
    Still Images: 1/8000 to 30 sec; Bulb; Movies: 1/8000 to 1/4 (1/3 steps); Up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
    Shutter Lag
    10 sec. delay/5 sec. delay/2 sec. delay/Continuous self-timer (3 frames after 10 sec. delay/5 frames after 10 sec. delay/3 frames after 5 sec. delay/5 frames after 5 sec. delay/3 frames after 2 sec. delay/5 frames after 2 sec. delay)/Bracketing self-timer (Off/2 sec. delay/5 sec. delay/10sec. delay)


    Drive Modes
    Single Shooting; Continuous shooting (Hi+/Hi/Mid/Lo selectable); Self-timer; Self-timer (Continuous)
    Drive Modes 2
    Bracket: Single; Bracket: Cont.; White Balance bracket; DRO bracket
    Max Burst Jpeg
    JPEG Extra fine L: 163 frames; JPEG Fine L: 172 frames; JPEG Standard L: approx. 177 frames
    Max Burst Raw
    RAW: 89 frames; RAW (Uncompressed): 40 frames
    Max Burst Raw+JPEG
    RAW & JPG: 79 frames; RAW (Uncompressed) & JPG: 36 frames


    Flash Sync


    Video Output Format
    Video Modes
    XAVC S 4K: 4K UHD; XAVC S HD: 1080p; 720p; AVCHD: 1080p; AVC MP4: 1080p; 720p; VGA; MPEG4 MP4: 720p; VGA
    Movie File Formats
    XAVC S, AVCHD format Ver. 2.0 compliant
    Movie Video Compression
    XAVC S:MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264
    Movie Audio Compression
    XAVC S:MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264


    Image Playback Modes 1
    Single (with or without shooting information Y RGB histogram & highlight/shadowwarning), 9/25-frame index view, Enlarged display mode (L: 19.9x, M: 12.9x, S: 10.0x), Auto Review (10/5/2 sec,Off), Image orientation (Auto/Manual/Off selectable), Slideshow, Folder selection (Date/ Still/ AVCHD/XAVC S HD/XAVC S 4K), Forward/Rewind (movie), Delete, Protect, Rating, Disp Cont Shoot Grp
    Movie Playback Modes
    Single (with or without shooting information Y RGB histogram & highlight/shadowwarning), 9/25-frame index view, Enlarged display mode (L: 19.9x, M: 12.9x, S: 10.0x), Auto Review (10/5/2 sec,Off), Image orientation (Auto/Manual/Off selectable), Slideshow, Folder selection (Date/ Still/ AVCHD/XAVC S HD/XAVC S 4K), Forward/Rewind (movie), Delete, Protect, Rating, Disp Cont Shoot Grp

    Storage & Interface

    Card Slot
    Two Card Slots - Slot 1:for SD(UHS-I/II compliant) memory card and Slot 2:Multi slot for Memory Stick Duo/SD(UHS-I compliant) memory card
    Storage Media
    SD memory card; SDHC memory card (UHS-I, II compliant); SDXC memory card (UHS-I, II compliant); microSD memory card; microSDHC memory card; microSDXC memory card; Memory Stick PRO Duo; Memory Stick PRO-HG Duo; Memory Stick Micro (M2)
    Data Interface
    USB Type-C Terminal: (SuperSpeed USB (USB 3.1 Gen 1) compatible
    Video Interface
    Multi / Micro USB Terminal; HDMI micro connector (Type-D); Sync Terminal; PC Remote
    • SEL2870 Lens
    • AC Adapter
    • Accessory Shoe Cap
    • Body Cap
    • Eyepiece Cap
    • Micro USB Cap
    • NPFZ100 Rechargeable Battery
    • Shoulder Strap

    • Its sony

      from Nova Scotia Canada on June 2, 2019

      The pros Compact size and light weight 120 fps in 1080 Good quality image 4k crisp and smooth Inside image stabilizatin Lots of custom set ups 2 sd card slots Inside interval shooting Silent shutter works amazing Friendly with any kind of gimbal or stabilizer AMAZING AUTOFOCUS (fast,smooth or slow) The bad Doesn't give any options to rec at 720 which in my opinion could have some craZy 280 fps capabilities The screen shows a little bit over exposure when the view finders doesn't, so trust on the viewfinder not ur screen The touch on the screen is limited to just focus The sensor gets dirty pretty fast if you shoot outdoors so be ready

    • The Best

      from Ontario on May 15, 2019

      More info:

    • Sony a7 III Full-Frame Mirrorless Camera

      from Richmond Hill, ON on April 20, 2019

      In one word "Marvelous" !

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