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Apple is the company that aims to be the centre of your digital life, an innovator responsible for category defining products including iPhone, MacBook, iPad, Apple Watch, and AirPods

From its start as Apple Computer in Steve Jobs’ garage to its current position as one of the world’s largest and most successful consumer electronics companies, Apple has never stopped innovating. Apple products are beautifully designed, offer class-leading functionality, and frequently result in the emergence of entirely new categories of devices. From the iPhone to the Apple TV and iPad Pro, these are also the best devices to enjoy services such as Apple TV+ and Apple Music. In addition, Apple sets new standards for environmental sustainability, including use of 100% renewable energy in its facilities, and a focus on recycling.

Apple iPhones

Apple iPhones offer the ultimate mobile experience. Featuring Apple’s own custom designed AX series Bionic chips, they offer unparalleled power and graphics performance in a premium, water-resistant design.

The new iPhone 11 Pro features a professional three-camera system, and the stunning Super Retina XDR display with an all-screen AMOLED panel. It’s powered by the AX13 Bionic chip with third generation Neural Engine. The affordable and colourful iPhone XR was the world’s top-selling smartphone of 2019.

Best of all, Apple iPhone runs iOS, the most secure and user-friendly mobile operating system, with access to the App Store for the most compelling mobile apps.

Apple MacBooks and iMacs

Apple started in 1977 as Apple computer, and the company has never stopped pushing the envelope when it comes to PCs.

MacBook Pro is the laptop of choice for professionals, led by the all-new 16-inch MacBook Pro. With 9th-generation Intel Core i7 or Core i9 processors, a massive 16-inch True Tone display, the Touch Bar with Touch ID, and AMD Radeon Pro graphics, this is the workstation laptop to beat.

Ultra-thin, affordable and with a Retina display, the legendary Apple MacBook Air remains the laptop of choice for everyone from students to professionals.

Apple Mac computers continue to make waves on the desktop, led by the iMac. This elegant all-in-one computer continues to lead the industry with its 4K or 5K Retina display, high performance, and available Pro version.

Apple Watch

In 2010, Apple released another category-defining device in the Apple Watch. Track all of your workouts as well as casual fitness activity. Monitor and track your health information, including the ability to run an ECG test using Apple Watch Series 4 and Series 5. Listen to streaming Apple Music. Even take voice calls. All on your wrist, with a fashionable and extremely “smart” Apple Watch.

No matter how you use technology to interact with an increasingly digital world, Apple has the products to ensure your experience is the best it can be.