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Overview

What if you were Alex?Alex sits down in the school cafeteria. Just like every lunchtime.Another student walks up to Alex’s tray, opens the yogurt… and spits in it. In front of everyone. With a smile. Some students laugh. Others look away. No one steps in.If you were Alex, what would you do ? Speak up? Ignore it? Ask for help? Stand up for yourself? Tell an adult? Talk to a friend?

No Way Bully

Model: No Way Bully !
Web Code: 20099644
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What if you were Alex?

Alex sits down in the school cafeteria. Just like every lunchtime.

Another student walks up to Alex’s tray, opens the yogurt… and spits in it. In front of everyone. With a smile. Some students laugh. Others look away. No one steps in.

If you were Alex, what would you do?

Speak up? Ignore it? Ask for help? Stand up for yourself? Tell an adult? Talk to a friend?

When it comes to bullying, there isn’t always an obvious answer. But knowing how to respond can make all the difference.

That is precisely the purpose of No Way Bully!, a collaborative game for young people aged 10 to 18, recently awarded the 2026 Grand Prix du Jouet – Special Jury Prize, an award recognizing some of the year’s most innovative games.

One in five students experiences bullying at school. But would you know how to respond?

Winner of the 2026 Grand Prix du Jouet – Special Jury Prize, No Way Bully! turns play into a powerful tool for opening conversations and raising awareness about bullying. Talking about bullying… through play.

Bullying can take many forms: physical, psychological, social or online. Many young people experience bullying, witness it or sometimes take part in it without always knowing how to respond.

No Way Bully! offers an original approach: using play as a way to spark meaningful conversations.

Each card presents a realistic bullying situation inspired by circumstances young people may encounter in their everyday lives. Players are then given four possible ways to respond.

Together, they discuss and compare their points of view, then evaluate each response using “Evaluation” cards. Which response seems most effective? Which is the riskiest? Which is most likely to defuse the situation?

Through these discussions, players discover that the same situation can call for different strategies and that some responses may be more constructive than others.

The goal is not to impose a single “right answer,” but to develop judgment, listening skills, empathy and self-confidence.

Why a game? Because children and teenagers often speak more freely when they are playing.

A game creates a reassuring environment that makes it easier to talk about a subject that can sometimes be difficult to address directly.

In particular, it can help:

•break the ice and start a conversation;

•reduce the pressure of a direct discussion;

•encourage spontaneous participation from every player;

•create some emotional distance from difficult situations;

•bring out different and more nuanced points of view.

In just a few minutes, a simple game can become a genuine space for discussion, where everyone has an opportunity to express themselves, listen to others and think about different ways to respond.

Prestigious recognition

Released in Europe just a few months ago, No Way Bully! quickly attracted the attention of the media, teachers and education professionals.

Winning the 2026 Best Game Special Jury Award recognizes this innovative approach and highlights how games can become powerful tools for prevention, awareness and dialogue.

For Quebec residents – Disclosure under the Consumer Protection Act

In compliance with Bill 29, Best Buy and third-party sellers on Best Buy Marketplace do not guarantee the availability of replacement parts, repair services, or maintenance information for any products. Coverage provided through any Best Buy Protection programs and applicable manufacturer warranties, if any, remain in place. Please contact the manufacturer directly for information about their availability guarantee.

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