Sony BRAVIA 5 98" XR50 Series 4K UHD HDR Mini-LED Smart Google TV (K98XR50) - 2025

Countless content in superior picture quality

• 98-inch screen with 4K Ultra HD resolution delivers incredibly sharp and vibrant visuals
• Smart TV lets you access streaming services, apps, and online content easily

Advanced visual technology

• Mini LED backlight technology, accurately controlled by XR Backlight Master Drive, delivers stunning brightness and lifelike contrast
• High Dynamic Range enhances the contrast ratio, offering a wide range of colours and revealing more visual details in both bright and dark scenes
• 120Hz refresh rate ensures smooth motion and reduces blur, providing a more fluid and responsive viewing experience
• XR processor with AI technology dynamically enhances each scene in real-time, improving colour, contrast, and clarity

Seamless streaming

• Google TV operating system offers easy access to a wide variety of apps, streaming services, and content
• SONY PICTURES CORE app offers access to a vast collection of IMAX Enhanced movies

Smart connectivity

• Compatibility with Google Assistant lets you simply use your voice to search for content and ask questions
• Wi-Fi provides fast, wireless internet connectivity, allowing you to stream content, browse, and download without the need for physical connections
• Support for Apple AirPlay 2 and Google Cast makes streaming content to your TV effortless
• Four HDMI inputs allow you to connect multiple devices, such as gaming consoles, streaming players, and sound bars