Play at Best Buy

What is Play at Best Buy?

Since 2020, Best Buy has continued the long tradition of celebrating gaming during the month of June with our Play at Best Buy event. It celebrates all the newly announced titles and hardware in one convenient place. For more than ten years many of those announcements came from E3. It was the biggest and most important video game event of the year, where developers, publishers, and hardware makers from around the world showed off their latest games, accessories, and gadgets. Since it ended, many studios and publishers have started hosting their own showcase events each June.